"Bang for the buck", in a place that hasn't gone republican in 48 years and that Trump has allegedly abandoned?
It's funny, the way you're so goddamned stupid, you're incapable of understanding how stupid you are.
A national ad buy means the ads are broadcast on that network across the whole nation. There isn't any "Skip Minnesota" buying option.
The Democrat’s fundraising gusher has enabled a national ad strategy that’s helped put reach states in play.
www.politico.com
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Normally, presidential campaigns prefer a targeted approach of buying ads in local markets in battleground states, with relatively few national buys. That usually means presidential campaigns, in effect, are running 10 or fewer related statewide races.
But in late spring, Biden’s campaign saw the map starting to expand in his favor, with as many as 17 states in play. Trump’s standing in polls were plummeting over his handling of coronavirus, while historic sums of campaign donations began flooding into the Democrat’s coffers.
At the same time, ad rates purchased through stations in battlegrounds with major Senate races — such as Arizona, North Carolina and Georgia — were so high that the Biden campaign calculated it could spend slightly more money on ads purchased through the national networks. Those spots would obviously have the benefit of reaching all the swing states — even the biggest reaches for him, like Texas.
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