No, it's not the heart of the issue at all. That's either a deliberate re-invention into a false claim or a profound lack of understanding. Hard to tell which.
In fact, it is entirely what the actual issue is.
I have a cable and internet plan that I pay for. I pay for the data I consume. My plan allows X usage, for a specific price per month. Content providers (like USMB, Netflix, etc) produce content, I consume it via the internet and pay for it.
USMB is not a content provider - you simply are ignorant of what the term mean.
If I consume Netflix, I'm the one doing the bandwidth consumption, not Netflix.
So, NetFlix sells you a subscription for $10 to stream unlimited video to you - this increases the bandwidth usage on the backbone (which is not your ISP - though I give up on trying to teach leftists even basic concepts) by about 75,000 times.
This is not a mistake, it is not an exaggeration - you read that right, the load placed on the backbone of the internet has increased 75,000 time - not percent, times - directly due to content providers such as Amazon Prime, NetFlix, Apple TV, Blizzard, and YouTube.
The amount that these huge users pay? Not a cent.
Verizon fought back, and said if they have to invest hundreds of billions into the backbone for NetFlix, then NetFlix has to help pay for it.
Now look, you have not a hint of a clue how technology works or the factors involved, you approach this as a partisan hack, promoting the goals of your party.
But I live and breath this - as I type this, I am monitoring packet distribution, rebroadcasts, route optimizations, fiber load, etc. You want to pretend that you have a clue, but you don't.
I'm paying for that consumed bandwidth. What ISPs like Comcast want to do is to double dip the payment pots, and collect double payment by charging me for my consumption, and then charging content providers for distribution. It's digital racketeering. And it's a behavior that will be highly detrimental to small businesses and consumers alike. And perhaps most evil of all is the fact that companies like Comcast aren't merely providers of internet connectivity, they also are content producers as well, which creates a huge conflict of interest. Do you think the public will benefit from Comcast throttling news websites with the exception of NBC?
Your question is as ignorant as asking why a store has to pay a freight train to haul goods - since you are paying for the goods when you buy them. NetFlix needs to pay transport costs, just as every other business does.