Will Congress heed the warning on their Obamacare exemptions?
The Canary in the Coal Mine | The Weekly StandardIncumbents facing reelections shouldn't fool themselves. A recent real-world deployment of the issue shows it can powerfully impact candidates prospects.
We tested the effect of the congressional exemption issue in six different 2014 races, which represent different election archetypes. We launched incumbent-specific, small but targeted, week-long communications campaigns, using mail, phones and internet, (but no TV or radio), directed at 7,500 likely voters.
Then we analyzed the criteria regularly used by campaign strategists to measure the strength of an incumbents reelection campaign: the "hard re-elect", or the percentage of voters who say they will vote to reelect the incumbent; the "hard vote against", or the percentage of voters who say they will vote against an incumbent; and the "ballot test", or how the incumbent fares when matched up against his challenger.
As for the strategists, the message is clear: Get your incumbents on the right side of the issue, or spend election night on the edge of your seat; get your challengers on the right side of the issue, and prepare to win where you didnt previously think possible.