Here is a look at the current disaster of a movie summer...the only bright spot is Wonder Woman.... Hollywood Fail: Failing Franchises, Dirty Comedies Kill The 2017 Box Office hings are bad at the summer box office, so bad in fact that the revenue collapse is now dragging down the entire year. Despite a series of mega-titles that include the words Alien, Pirates, and Transformers, the Hollywood Reporter informs us that compared to last year, the summer box office is now down -8% over last. When summer began, the overall box office was +6% ahead of last year. That gain is now completely wiped out. This, despite the fact ticket prices jumped up by 19 cents compared to last year. This, despite the fact that many of these titles are artificially boosted by the premium pricing for IMAX and 3D. When looking at these numbers, context is important. Although revenues have increased marginally over the last 5 or so years, when you adjust for inflation, since 2009, revenues have actually gone backwards. Eight years ago, Hollywood sold $12.272 billion in tickets (adjusted for inflation). Since then, although the average admission price has jumped from $7.50 to $8.65 (not adjusted for inflation), no year has even reached $12 billion. The real bad news becomes even starker when you look at the number of customers the movies now attract, or fail to attract. In 2009, 1.419 billion tickets were sold in North America. That number has decreased over the last eight years to just 1.3 billion. Meanwhile, the American population increased by 15 million.