1. Seconds, minutes, hours . Those are the common benchmarks . 2. I always liked fortnight, Fortnight is a unit of time equal to fourteen days, or two weeks. The word derives from the Old English fēowertyne niht, meaning "fourteen nights" Fortnight - Wikipedia, the free encyclopedia 3. In our fast-paced, ever-changing culture, there are singular events that leave their imprint as new marks on the time-scale For example The youth-and-beauty cult has coronated Kim Kardashian, whose talent is yet to be discovered as one to note, to watch. As in: a. "Kim Kardashian eclipses Obama on Twitter as she gains 14 million fans" Read more: Kim Kardashian eclipses Obama on Twitter as she gains 14 million fans | Mail Online b. Kims 'association' with the passage of time stem from this questionable event: Kim Kardashian admitted her 72-day marriage was embarrassing Kim Kardashian admitted her 72-day marriage was embarrassing 4. Today, June 15th, fits this pop-culture benchmark of time....not a week, or month, but a 72-day period, a 'Kardashian Wedding'.... There are but Two Kardasian Weddings 'til election day! One hundred forty-four days until November sixth! President Obama has a mere two Kardashian Weddings until electoral defeat! Tempest fugit..... "time flies."