Is Palin tarnishing her brand? - The Week Sarah Palin has been called the new face of conservative politics and a possible Republican presidential candidate. But, lately, she's made a series of controversial endorsements that has political analysts and even some Republican strategists questioning "the shrinking powers of Palin's fairy dust." Vaughn Ward, her gaffe-prone pick for the Idaho congressional GOP primary went down in flames despite a 6-to-1 fundraising advantage and an "11th hour" Palin intervention and her pick for governor in South Carolina, Nikki Haley, has been embroiled in accusations that she had an affair with a political blogger. Is Palin damaging her own image with ill-considered alliances?