Coors agrees!
Trailblazers!!!!
CANNES, France--Marketing gone awry recently cost Bud Light its long-held crown as America's bestselling beer.
But the brand's owner, Anheuser-Busch InBev, was here at the Cannes Lions International Festival of Creativity--a lavish annual gathering in the south of France, often called the Oscars of the ad industry--collecting one of the event's highest honors: Creative Marketer of the Year.
www.wsj.com
Trailblazers!!!!
CANNES, France--Marketing gone awry recently cost Bud Light its long-held crown as America's bestselling beer.
But the brand's owner, Anheuser-Busch InBev, was here at the Cannes Lions International Festival of Creativity--a lavish annual gathering in the south of France, often called the Oscars of the ad industry--collecting one of the event's highest honors: Creative Marketer of the Year.
After Bud Light Debacle, AB InBev Takes a Bow at Ad-Biz Oscars
The brewer is at the Cannes Lions to collect its second annual marketer-of-the-year honor, calling recent controversy around a Bud Light promotion a “wake-up call” for the industry.
www.wsj.com
