"Old Tippecanoe" William Henry Harrison. Back in 1840 he created the modern system of campaigning for president. His nickname "Old Tippecanoe" came from some obscure battle in the old Indian wars and the campaign slogan "Tippecanoe and Tyler too" still resonates. Unfortunately, according to legend, there was an ice storm during the outdoor inauguration event and Harrison didn't even wear a hat. He was dead in six month and John Tyler became president. Kind of like the scenario that democrats envision in the unlikely event that old Joe is elected this go-round.