What conclusion do you think I have reached?
The NCNG said they were trying to deliver generators to a citizen's relief group that had requested them. I have seen nothing to make me think that's a lie. It would be stupid to make that statement if it weren't true, because the NGO would deny it.
So until I have reason to think otherwise, the simplest explanation is that it was an uncoordinated effort to deliver a couple generators, but there was nowhere to put down a helo of that size at that location and they had to abort.
What I have to go on is 14 seconds of cell phone video and a statement from the NCNG. Until I have more information, I will assume the logical explanation is what I wrote above.
What I know from professionals who do rescue work for a living is that they don't really like these pop-up relief efforts. Not because the people aren't trying to help, but because they don't know the practices and procedures used by the people who are equipped to perform rescue operations, and who practice and perfect the tasks.
It's not uncommon that the people who are trying to help end up having to be rescued themselves.
I'm not criticizing them, they are trying to help their neighbors. But it is a chaotic scene and these kinds of incidents are not unexpected.