Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says

[pyetro]

Downloads and usage surged because copyrighted and formerly restricted stuff was suddenly available.

And now most of those who were banned will be reinstated, more advertisers will leave in droves. Why would a for profit global coropration want to have their products advertised where unrestricted speech abounds? Advertisers are all about brand management and their reputation. They won't be back unless things change radically.

Do you have a link to those pirated movies they're tweeting? I just need it for research purposes

 

[2aguy]

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.

Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.

Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so. The others ceased advertising on the platform for a "significant period of time following direct outreach, controversies, and warnings from media buyers."


The report wrote that even with these hits to advertising revenue, Twitter CEO Elon Musk has "continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check."

Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A new report states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020.

www.npr.org

And as soon as he fixes Twitter they will come back.

 

[John09]

Do you have a link to those pirated movies they're tweeting? I just need it for research purposes

LOL. I'm sure there are groups into it. Just like there are groups involved in a concerted effort to boot liberal and "anti-fascist" groups/individuals.





Even if Musk fixes this, advertisers are going to wait quite a while before jumping back in.

 

[C_Clayton_Jones]

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.

Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.

Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so. The others ceased advertising on the platform for a "significant period of time following direct outreach, controversies, and warnings from media buyers."


The report wrote that even with these hits to advertising revenue, Twitter CEO Elon Musk has "continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check."

Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A new report states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020.

www.npr.org

Which comes as no surprise – private companies don’t want to be associated with rightwing racism, bigotry, and hate.

Indeed, rightwing racism, bigotry, and hate are bad for business.

 

[blackhawk]

So what others will take their place when Dicks Sporting Goods said they would stop selling the AR-15 other stores said hey we will. It will be the same with Twitter and advertising.

 

[Grumblenuts]

But what else does one do when they have that much money?

What would you do, give it away to poor people? Other alleged business geniuses have been pretending to do that for so long now it's still not even funny.

No, try your damnedest to lose it all as quickly as possible,.. obviously.

 

[themirrorthief]

Capitalism is grand, isn't it?

you cant buy a happy meal without money and a way to get it....even beggars are capitalist ...they ask for money, not a badge honoring chairman mao

 

[themirrorthief]

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A report from Media Matters for America states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020 and more than $750 million just in 2022.

Seven additional advertisers have slowed their advertising to almost nothing, according to the report, which was published on Tuesday. These companies have paid Twitter more than $255 million since 2020.

Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so. The others ceased advertising on the platform for a "significant period of time following direct outreach, controversies, and warnings from media buyers."


The report wrote that even with these hits to advertising revenue, Twitter CEO Elon Musk has "continued his rash of brand unsafe actions — including amplifying conspiracy theories, unilaterally reinstating banned accounts such as that of former President Donald Trump, courting and engaging with far-right accounts, and instituting a haphazard verification scheme that allowed extremists and scammers to purchase a blue check."

Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says

Half of Twitter's top 100 advertisers appear to no longer be advertising on the website. A new report states that these 50 advertisers have spent almost $2 billion on Twitter ads since 2020.

www.npr.org

big corporations are leaving twitter...why isnt the left rejoicing...they hate money....right

 

[themirrorthief]

That's funny. Memo to employees at twitter reads: "This is Elon Musk your boss. If you find any child pornography send it directly to me and I'll deal with it. Thank you. Your boss. Elon Musk."

when did Joe biden fondle you

 

[CarlinAnnArbor]

That's funny. Memo to employees at twitter reads: "This is Elon Musk your boss. If you find any child pornography send it directly to me and I'll deal with it. Thank you. Your boss. Elon Musk."

Another lying leftist. You do know MANY have been banned for doing this. Kathy Griffin for one

 

[CrusaderFrank]

Fake quote.

No, it's true. You Fascists stick together

 

[sealybobo]

Another lying leftist. You do know MANY have been banned for doing this. Kathy Griffin for one

Kathy Griffin suspended from Twitter for impersonating Elon Musk.

Elon Musk wants free speech but he's the sensor. That's okay. It's his business. I am not a member. I'm sure he counts me though I may have registered years ago then quickly left. So his numbers are inflated. He purchased a site that isn't as popular as you'd think. And it's falling apart. sounds like.

 

[playtime]

Wrong. He laid off or fired the twits.

which would mean the inevitable demise.

 

[playtime]

And as soon as he fixes Twitter they will come back.

any day now.

 

[CarlinAnnArbor]

I can see the "Big 3" doing anything they can to put the kabash on Tesla's market share.

Now you guys hate Tesla

 

[krichton]

And as soon as he fixes Twitter they will come back.

That's what Elon has been doing, he's been "fixing" Twitter.

 

[BasicHumanUnit]

Blah blah blah....bitch bitch bitch.......

Here's a list of companies who are spitting in your face because you dare want Liberty.......
NOW DO SOMETHING other than suck on your pacifiers.
YOUR Money is empowering them to make you their bitch boy servants.

Based on a Media Matters analysis of Pathmatics data, companies on this list without an asterisk are identified as “quiet quitters.”​

• Abbott Laboratories
• Allstate Corporation
• AMC Networks
• American Express Company
• AT&T
• Big Heart Petcare
• BlackRock, Inc.
• BlueTriton Brands, Inc.
• Boston Beer Company
• CA Lottery (California State Lottery)
• CenturyLink (Lumen Technologies, Inc.)
• Chanel
• Chevrolet*
• Chipotle Mexican Grill, Inc.*
• Citigroup, Inc.
• CNN
• Dell
• Diageo
• DirecTV
• Discover Financial Services
• Fidelity
• First National Realty Partners
• Ford*
• Heineken N.V.
• Hewlett-Packard (HP)
• Hilton Worldwide
• Inspire Brands, Inc.
• Jeep*
• Kellogg Company
• Kohl’s Department Stores, Inc.
• Kyndryl*
• LinkedIn Corporation
• MailChimp (The Rocket Science Group)
• Marriott International, Inc.
• Mars Petcare
• Mars, Incorporated
• Merck & Co. (Merck Sharp & Dohme MSD)*
• Meta Platforms, Inc. (formerly Facebook, Inc.)
• MoneyWise (Wise Publishing, Inc.)
• Nestle
• Novartis AG*
• Pernod Ricard
• PlayPass
• The Coca-Cola Company
• The Kraft Heinz Company
• Tire Rack
• Verizon
• Wells Fargo
• Whole Foods Market IP
• Yum! Brands

 

[BasicHumanUnit]

No, it's true. You Fascists stick together

If only the Conservative Right learned how to do that.
Nope.

I see people complaining about the Left day in and day out....then in the entertainment thread talk about how many Hollywood movies they are excited to go see.

 

[krichton]

i'm not sure ppl realize how devastating this is, because Twitter was already bleeding out severely even with those 100 top advertisers.