Annie
Diamond Member
- Nov 22, 2003
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It's not their marketing that is killing sales of their wines. Tis true that other countries, especially Australia and the US, have come up with some really great wines. The problem with the French to a large degree, is that many Americans WON'T BUY their products anymore:
http://www.guardian.co.uk/france/story/0,11882,1268678,00.html
Excerpt:
http://www.guardian.co.uk/france/story/0,11882,1268678,00.html
Excerpt:
Measures designed to counter international confusion over the labelling of French wine have been drawn up, aimed at cutting out the elitism inherent in a system that expects consumers to be familiar with approximately 466 different wine-growing areas in France in order to make a good choice.
The complexity of the current arrangement is thought to be scar ing off enormous numbers of wine-buyers around the world, at a time when the industry needs them.
If the government's plan is adopted, wine-buyers will be able to select cheaper bottles according to their grape type - Chardonnay or Merlot, for example - rather than by the AOC (Appellation d'Origine Controlée) that indicates precisely where the wine comes from.