The majority of children that are bullied do ignore it, they are scared and embarrassed and the swallow their pride and take it while it persists. My girl is a school counselor and deals with this stuff on a daily basis. I can assure you Telling kids to toughen up and ignore wrong doing or to punch and try humiliate bullies is not the answer.
Well I think it's a matter of how you carry yourself. I never was scared or embarrassed and I never swallowed my pride and took it... I just ignored them. Sometimes, I would even respond by being overtly nice and cordial... that blew their fuses... they weren't expecting it. You know, it's really very hard to bully someone who is being nice to you.
When I punched the bully it wasn't because I was trying to humiliate him, that just happened to be the result. I was simply responding in self defense and I taught my kids the same thing... they touch you, they're open game.
I have no idea what a counselor might tell kids of today... we live in a different era. Today's kids may have been raised by parents who've insulated them, protected them, babied and coddled them. Those kids aren't equipped to deal with bullies. That's a problem.
In high school, my youngest daughter was involved in a Stop Bullying campaign at her school and I supported her. I don't have a problem with that, I think it's a good thing and should be encouraged. I wish they had done something like that back when I was in school. That being said, I think we have a problem with people being over-sensitive and wearing their feelings on their sleeves. Ultimately, the bully is seeking attention... deprive them of that attention and they have no reason to continue.