Baskets + Magenta = Deutsche Telekom!
The national telephone company for Germany, called "Die Deutsche Telekom", has it's corporate headquarters in Bonn, Germany, in a suburb called Bonn-Beuel.
As part of it's advertising strategy, ad makers for the Telekom came up with a pretty cool shade of magenta that is very similar to the magenta used for the Pink Panther.
20 years ago, in 1995, the Telekom started to support Bonn's own pro-basketball team, called the BONN (Telekom) BASKETS.
Swinging by the Telekom Campus today while on a long bike tour with my daugher, I saw three new large ads for the Baskets, also for the Telekom, with a nice play on words:
The "T" is for "Telekom".
"Vielen DANK" is German for "many thanks".
By having spelled "dank" as the American English "Dunk" (as in "slam dunk"), the Telekom has developed a pretty nice advertising strategy. Essentially, "many thanks for many dunks!"
Here two more such placards:
"Erleben, was verbindet"
"Experience, that which connects (us)"
