Billiejeens
Diamond Member
- Jun 27, 2019
- 38,168
- 25,298
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"Central to that effort is the campaignâs use of micro-targetingâthe process of slicing up the electorate into distinct niches and then appealing to them with precisely tailored digital messages. The advantages of this approach are obvious: An ad that calls for defunding Planned Parenthood might get a mixed response from a large national audience, but serve it directly via Facebook to 800 Roman Catholic women in Dubuque, Iowa, and its reception will be much more positive. If candidates once had to shout their campaign promises from a soapbox, micro-targeting allows them to sidle up to millions of voters and whisper personalized messages in their ear."
Niches-
Like minorities, gays trans, illegals, criminals
Those kind of niches?