In pop culture being gay is most certainly "cool" The only reason that's significant is that children are impressionably and stupid. If you think that being gay being cool doesnt have a significant effect on whether young people say they are gay you arent paying attention.
The results differed significantly from a February Gallup poll that showed just 5.6 percent of U.S. adults of all ages are not "heterosexual or straight."
www.newsweek.com
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The pollster who worked on the new study, George Barna, attributes the unusually high number he found to social and news media coverage that makes it "safe and cool" for young Americans to identify as LGBTQ—whether or not it represents their actual sexual orientation.
"It's a subset of a larger issue, that this is a generation where three out of four are searching for meaning. This is a group that doesn't have a reason to get out of bed in the morning," Barna says. "Therefore, the LGBTQ identity gives them comfort. A lot of this generation claim to be moving in that direction, but there's a big difference between claiming the identity and living the lifestyle.""
If that percentage of the population were truly LGBT the world population wouldn't keep going up.