Well, for starters he has insulted every demographic out there including White women. He has no class or sense of decorum. Trump is trailer trash in a business suit. He has money but that doesn't change who he is. Those salient characteristics have endeared him to his populist constituents...you've seen them,,,the used car salesmen wearing purple pants and blue jackets, the doddering old men at the senior center wearing thread bare knickers, and the xenophobic trailer park denizens with the plastic pink flamingos displayed proudly on their front lawns.
1. He hasn't insulted every demographic, the MSM lied about insulting demographics, just look at the polling results, Trump won the battle for all demographics doing much better than suckup Romney.
2. Trump has CEO antic tendencies, which is apolitical and definitely not politically correct, although he may seem to have been raised by wolves, his choices of cabinet picks is encouraging. Lets hope he becomes more "presidential" after taking office.
3. The endearing "salient characteristics" that Trump has is not being part of the DC "establishment". We pulled the pin and sent him to DC, so far so good...(or as Michael Moore puts it, Trump is the biggest FU from voters to DC in history).
4. Trump's constituents are basically taxpayers with jobs, who cling to guns and religion (i.e. not college grads with art-history degrees living in mom's basement)