Good News! Today, February 7, a rival company owned by veterans, operated by veterans is challenging Starbucks with statement they are going to hire 10,00 American veterans, as is 17 other American companies. Bye,bye Starschmucks!
Starbucks made waves last week when CEO Howard Schultz announced his company’s intention to give preferential treatment in hiring 10,000 refugees over the next five years, making unemployed Americans, including veterans, an afterthought.
Social media exploded in outrage immediately after, vowing to #BoycottStarbucks for making a political statement with their coffee company.
The news pushed another coffee company to respond — and Black Rifle Coffee has vowed to pick up the slack. Their CEO, Evan Hafer, is promising to hire 10,000 American veterans in response.
Starbucks DESTROYED by rival CEO - The Horn News