I predict he will quit his show in the next year when his contract expires. He will never get big money again, and his ego won't allow him to take any less.
Except he always lies, so just like his claim that he would quit if he lost 20% of his audience, after he lost over 40% of his audience, BY HIS OWN NUMBERS, he simply claimed his ever shrinking audience was larger than ever and growing by leaps and bounds and stayed on the air. So too he will do when he gets less money, he will just lie and say he is getting more.
November 10, 2010
RUSH: I'm in the broadcasting business, just as they are. They might want to say they're in the journalism business, the news business, and in a way they are, but even though they're cable, they're broadcasters. I mean there are certain skill sets that you have to succeed at, and if you don't, you're gone.
If this program lost 20% of the audience I'd be gone. I would take myself away.
May 26, 2011
RUSH:. According to reports at the peak of The Oprah's popularity, her show had
40 million weekly viewers. Now, that's not bad. That's almost as many as we have every day here. So our hat's off to The Oprah, 40 million viewers a week, not bad.
March 28, 2012
RUSH:
We haven't lost any audience in this program. The audience is larger than it's ever been... But the advertisers who've really been hurt are the ones who've abandoned here. I just assume everybody understood that. Let me tell you:
We have 22 million people here who have stopped patronizing these people, stopped patronizing them. It's major in many instances, the harm that has been inflicted.
May 26, 2015
BEGIN TRANSCRIPT
RUSH: I certainly hope everybody had a great weekend. We're back. I certainly did, I hope you did, and we're off and running, folks, with a brand-new week of broadcast excellence right here on the ever important,
increasingly popular, growing-by-leaps-and-bounds Rush Limbaugh program