What is his appeal?
For me, Donald Trump is like pornography — he has no socially redeeming value.
He’s a narcissistic, misogynist, bigoted, autocratic bully who is a congenital liar and dangerously detached from reality.
Yet almost half the country appears poised to vote for him.
Democrats certainly needn’t like Trump, but we damn well better understand why so many people do and not simply brand his supporters as “deplorables” like their candidate.
There's much more at the link but I actually disagree with a lot of it. I really don't think the trump voters are that deep.
IMHO it has more to do with the fact that everyone voting for trump is a closet submissive. They want to be dominated. They need someone to tell them what to do and when to do it. They are lost without a director of some sort. Fox and Breitbart and such have figured it out. You notice they don't provide information, they dispense directions. They tell the trump voters what their opinions are. It's why the Evangelicals are a natural fit. They've already been trained for decades to have no self will at all.