This is the sort of thing that I was trying to convey in a thread about Glenn Beck and in-kind donations to the victims of Moore, Oklahoma, a week or so ago.
It's not just the Red Cross. It's the Salvation Army. And Feeding America. And branches of a multitude of other well-known charities and nonprofits that have a Disaster Relief component to their mission.
It might be true that the town needs 2,000 extra blankets to house refugees in several of its large surviving covered spaces, for the first few days, or a week or two, but it doesn't need 20,000 blankets, or 200,000 blankets... these disaster-relief NPO's have a lot of inventory positioned around the country already, and what we are oftentimes doing when we donate is to replenish the warehouses rather than the materials going directly to the victims of the disaster du jour.
Money donations are always the best... in-kind donations (blankets, food, etc.) oftentimes get sent to prep-centers for cleaning and then onto warehouse shelves or in the dumpster or landfill, depending upon the value and condition and need and remaining shelf-life for the in-kind materials.
It's an entirely valid approach... warehousing and pre-positioning and staging supplies scattered about the country... in order to get what's needed, where it's needed, right away, without having to wait for donations to start pouring-in a day or two or three later. If your town is hit, you don't need those 2,000 blankets tomorrow or the day after... you need them tonight... and they've gotta come from someplace.
Folks managing NPO's don't wear halos, but most of 'em are decent folk who do the best job they can with a minimum of funding and extras to make improvements... after all, the fewer pennies-per-dollar that go to administration and overhead, the more likely you are to donate to them, after flipping through the Chronicle of Philanthropy and the like, yes?
It's OK to take pot-shots at some of these NPO's, but I suggest a long, healthy contemplation before coming out as overly condemnatory... just a suggestion.