No modern candidate has entered the fray at this point of the race with deeper negatives than either Hillary Clinton or Donald Trump. And if history is any guide, their room for improvement is scant, especially because of their nearly 100% name recognition.
“These candidates are so well known,” said veteran political observer Stuart Rothenberg, “it’s going to be difficult to change” their images.
Let’s look first at the negatives. In the most recent
Wall Street Journal/NBC News poll, Mrs. Clinton was deeply under water in her favorability rating, with those holding a negative view of her swamping those who held a positive view by 24 percentage points. It was even worse for Mr. Trump, who came in 41 points under water. ...
Past elections suggest both candidates could make their best gains among fellow partisans, a warming force that is already turning up in some polls when it comes to Mr. Trump’s favorables among Republicans.
In the last WSJ/NBC News poll, Mr. Trump was dead even in his positives and negatives among Republicans, while Mrs. Clinton was up among Democrats by 43 percentage points.
Since 1992, every candidate who ended up winning the White House did so with a favorable rating of at least 80 points among his own party. ...