Redpath
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- Oct 15, 2016
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1-800-HIRE-A-CROWD
The business of generating fake enthusiasm, from flash mobs to the campaign trail
Donald Trump takes the stage for his Presidential campaign announcement on June 16, 2015. Richard Drew / AP
Donald Trump's presidential campaign announcement last month was widely mocked, not only for the rambling diatribe he used to launch the campaign but for the actors he paid $50 apiece to cheer for it. Journalists responded with a predictable amount of schadenfreude when it was revealed that the Trump campaign hired actors to attend his rally, lighting up Twitter with jokes at Trump’s expense and “You’re Hired!” headlines. The incident was even memorialized with its own coy shout-out by The Simpsons.
The Business of Hiring a Fake Crowd
I doubt he's still paying individuals though. Now he just uses bots.
The business of generating fake enthusiasm, from flash mobs to the campaign trail

Donald Trump takes the stage for his Presidential campaign announcement on June 16, 2015. Richard Drew / AP
Donald Trump's presidential campaign announcement last month was widely mocked, not only for the rambling diatribe he used to launch the campaign but for the actors he paid $50 apiece to cheer for it. Journalists responded with a predictable amount of schadenfreude when it was revealed that the Trump campaign hired actors to attend his rally, lighting up Twitter with jokes at Trump’s expense and “You’re Hired!” headlines. The incident was even memorialized with its own coy shout-out by The Simpsons.
The Business of Hiring a Fake Crowd
I doubt he's still paying individuals though. Now he just uses bots.