Owning the rights simply means that no one else can use the photo without the photographer's permission. It does not grant the photographer the right to use the photo, though.
I took a photo of Graham Nash a few years ago that I'm really happy with.
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Not long after I started offering the photo for sale on my website, I received a phone call from an attorney in Los Angeles. He said I didn't have Nash's permission to sell that photo and, for that reason, he was going to send me a cease and desist. When I told him I was surprised he was calling, instead of just sending the letter, he stated that the reason he didn't send the letter was because Graham Nash actually liked the photo very much, and wanted a copy of it to hang in his office. He told me to e-mail him my price for the photo the next day.
Well, the next day, before I e-mailed the lawyer, the phone rings, and it's Graham Nash (who's also a very accomplished photographer).
He thanked me for pulling the photo offline, and complimented me on the photograph. He offered me a price (which was a bit higher than I was going to request), a signed copy of his book "Wild Tales" and VIP seats at his future shows when he comes through town (which will be this coming March). He said he's also be happy to autograph the print I have hanging in
my office.
I did well with that picture, but I damn sure couldn't sell it to anyone else...