Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

[AMart]

Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.

Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

Representation matters and Nigeria is standing on it.

news.yahoo.com

 

[1srelluc]

Wakanda Forever?

 

[TroglocratsRdumb]

Didn't America already start doing that?

Nigeria has bigger problems than advertising model skin color.

 

[OhPleaseJustQuit]

Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.

Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

Representation matters and Nigeria is standing on it.

news.yahoo.com

Cool. the more the black world hates whites, the easier it'll be when the time comes.

 

[Polishprince]

How about White Nigerian models? Can't they get a job in their own country or will they be forced to look for work in Burkina Faso and Coit D'Ivore?

 

[Carl in Michigan]

How about White Nigerian models? Can't they get a job in their own country or will they be forced to look for work in Burkina Faso and Coit D'Ivore?

There is no white population. But that's okay. Multiculturalism is a white thing, born of guilt for white success

 

[Polishprince]

There is no white population. But that's okay. Multiculturalism is a white thing, born of guilt for white success

If there are no white models in Nigeria, it seems like sort of a pointless law to ban them. I guess this kind of legislation will discourage the immigration of honky models to this part of West Africa, but is this something that there is a big call for anyhow?

 

[Carl in Michigan]

If there are no white models in Nigeria, it seems like sort of a pointless law to ban them. I guess this kind of legislation will discourage the immigration of honky models to this part of West Africa, but is this something that there is a big call for anyhow?

I took it differently. No "imports" of beautiful Scandinavian/European models. Print, television, etc.

 

[Likkmee]

Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.

Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

Representation matters and Nigeria is standing on it.

news.yahoo.com

Blancofobia !

 

[Riff Raff]

That's sad. So Nigeria has Democrats, too.

 

[Blackrook]

Nigeria is a backward country. Who cares what they do.

 

[Carl in Michigan]

White is more beautiful

 

[Litwin]

Ban The Use Of White Models In Advertising​

ulta racism , but nobody cares ....

 

[MarathonMike]

Hmmm I dont know, if a country is over 99% Black, I guess I can't blame them. That's kind of the reverse of America which is 13% Black but 90% of the TV commercials feature Black people.

 

[monkrules]

Too bad we can't retaliate by banning all blacks from appearing in any of our media.

That would be fair. And it would result in a VAST, and immediate improvement in our media.

 

[EvilCat Breath]

Didn't America already start doing that?

Nigeria has bigger problems than advertising model skin color.
View attachment 700812

Is that Chicago?

 

[xyz]

Africa has a problem with a lot of women buying skin whitening products, many of which are hazardous to the health of the women using them.

I consider Nigeria's decision as a good step.

 

[zaangalewa]

Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.

Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

Representation matters and Nigeria is standing on it.

news.yahoo.com

It's for me interesting how "British" is argued this form of racism and occupational ban.

 

[zaangalewa]

Hmmm I dont know, if a country is over 99% Black, I guess I can't blame them.

You can. If 99% of the people there like to see a world in which they do not live - why to forbid them to see the fairy tales they love?

That's kind of the reverse of America which is 13% Black but 90% of the TV commercials feature Black people.

 

[Slade3200]

Seems really inclusive and not xenophobic.....

Representation matters and Nigeria is standing on it. Over the years, the faces and voices seen and heard in the country differed from who they were reaching. Foreign models and British accents were the default in campaigns and voiceovers. Soon, things will look and sound pretty different.

The recent decision from the Association of Advertising Agencies of Nigeria states that all advertisements, advertising and marketing communications materials should use only Nigerian models and voiceover artists.

Nigeria has had an undeniable boom or renaissance with a “new sense of pride” among young people, according to Steve Babaeko, president of the Association of Advertising Agencies of Nigeria, Atlanta Black Star reports. The local love has spread globally with the massive commercial success of Afrobeats and Nollywood cinema.

Although the global craving has increased, the local Nigerian marketing industry seems disconnected. The difficulty of finding one native model out of the 200 million has the country up in arms.

On Oct. 1, which also happens to be Nigeria’s Independence Day, the outright ban will expand upon an existing tariff, which requires advertisers to pay 100,000 naira, or around $240, for every foreign model.

The hope is that it will channel more creative projects into the country and help boost opportunities for native talent. The British agency AMV BBDO has already shot an African campaign. Their campaign for Guinness, “Black Shines Brightest,” was shot in Lagos with a Nigerian director and local models, reflecting the shift in the nation’s advertising industry.

Nigeria Becomes The First Country To Officially Ban The Use Of White Models In Advertising

Representation matters and Nigeria is standing on it.

news.yahoo.com

I didn’t see anything in there about black or white. The verbiage is that they are banning foreign models to promote the use of local talent. Where are you seeing the race/ skin color element?