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- Sep 11, 2015
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Haute Hijabs?
Couture Islamic garb? Surely, that's an oxymoron, no?
Apparently not to struggling luxury brands looking to turn new markets.
Haute couture sales in the Millennial day and age are at an all time low. Aside from the fact that none aside from the top 1% can afford a $16,000 Chanel suit, "dressing up" is a concept of yesteryear in today's increasingly casual society.
Now, Chanel's flagship Beverly Hills boutique are marketing fashion-forward hijabs -- for the most discerning modesty-bound consumer.
According to The Hollywood Reporter, "on Rodeo Drive, the Chanel boutique recently rolled out new window displays with mannequins donning pink, hijab-inspired head coverings, an obvious play to the wealthy Saudi shoppers flocking to L.A." Luxury Italian fashion house Dolce & Gabbana did the same, launching their own line of hijabs and abays, reports THR:
more here
Haute Hijabs: Luxury Brands Launch Couture Islamic Garb on Rodeo Drive
Couture Islamic garb? Surely, that's an oxymoron, no?
Apparently not to struggling luxury brands looking to turn new markets.
Haute couture sales in the Millennial day and age are at an all time low. Aside from the fact that none aside from the top 1% can afford a $16,000 Chanel suit, "dressing up" is a concept of yesteryear in today's increasingly casual society.
Now, Chanel's flagship Beverly Hills boutique are marketing fashion-forward hijabs -- for the most discerning modesty-bound consumer.
According to The Hollywood Reporter, "on Rodeo Drive, the Chanel boutique recently rolled out new window displays with mannequins donning pink, hijab-inspired head coverings, an obvious play to the wealthy Saudi shoppers flocking to L.A." Luxury Italian fashion house Dolce & Gabbana did the same, launching their own line of hijabs and abays, reports THR:
more here
Haute Hijabs: Luxury Brands Launch Couture Islamic Garb on Rodeo Drive