1. A TV ad or a radio ad can't change a person's mind unless they have a very low IQ. Most of us can smell an ad that's bullshit, i.e. goes against our knowledge base.
2. Same for social media ads, unless you are very low IQ and can't dispute the factual basis for the ad, you won't be influenced.
3. If you are very partisan, and the ad supports your position, true or not you'd believe it. But that's not changing someone's mind.
4. Look at Tom Steyer's ads. They are very anti-Trump and constantly call for impeachment. If you are a democrat, and think impeachment guarantees Trump's re-election, will Tom change your mind? If you are GOP or Independent, same idea, who if anyone would change their mind on impeachment due to Tom Steyer ads??
1. It seems pretty much every company in existence disagrees with you. They spend billions of dollars a year paying for these ads for a reason. This year companies were willing to pay 5.3 million dollars for a 30 second ad in the Super Bowl.
Do you have any business experience at all?
2. See above. Similar money is spent on social media ads.
3. I agree, partisans believe what they want, we see it daily on this forum.
Apples and oranges. If Nike has a new sneaker then I may buy it. But I am not voting for a candidate because of an ad. Especially for POTUS. HRC spent way more than Trump and he still won. Advertising is far from an exact science.
So, you are saying that ads work, just not political ones?
I think they work the same. I hate Nike shoes going all the way back to my high school days, so no Nike ad will change my mind.
But an ad for a computer game or a golf course might sway me to check them out.
Political ads are the same, if you are a partisan no ad will do a thing for you except maybe strengthen your views when your party attacks the other one.
But not everyone is as set on who they will vote for as you or I.