He didn't drive his business into the ground, people like you did. And his lower prices probably mostly reflect the fact that he has cut out the middleman retail stores since many dropped him over staggering TDS and is now selling direct to the customer now, so is probably selling stuff to the public at what the stores used to pay.
Oh yeah, he had now come out with a new and improved pillow, is reporting booming sales and has just bought more equipment and is expanding production!
Thanks for taking a great USA-made product and company and making it even better while getting the consumer a better price!