e Rachel Maddow Show debuted on September 8, 2008, with 1,543,000 viewers (483,000 of whom were in the 25-54
demographic).
[6] On September 16, 2008, the show drew 1,801,000 viewers (with 534,000 in the 25-54 demographic), beating
Larry King Live and becoming the highest-rated MSNBC show of the night.
[7] Maddow's ratings success on September 16, 2008 prompted many of her MSNBC colleagues on
Morning Joe to congratulate her on the air, including
Joe Scarborough, who said it was "just one of those times where good people do well."
[8] In the month of March 2009 the average number of viewers dropped to 1.1 million, part of a general trend in the ratings decline for cable news programs.
[9] In the month of October 2009, the average number of viewers tuning in each night further declined to 880,000.
[10]