I am not surprised by this article, I have been saying this for days.
Scarlett Johansson row has boosted Israeli settlement boycott, say activists
The movement to boycott Israeli goods linked to settlements has been boosted by "Scarlett syndrome", say activists, after the high-profile controversy over the film star Scarlett Johansson's endorsement of SodaStream.
Pro-boycott campaigners believe they will benefit from the celebrity furore, even though Johansson faced with the incompatibility of sponsorship of SodaStream, which has a factory in an illegal settlement in the Israeli-occupied West Bank, and her role as a goodwill ambassador for Oxfam *broke links with the charity.
Scarlett Johansson row has boosted Israeli settlement boycott, say activists | World news | The Guardian