Wildwood is a good place for him to have a rally for the Shoobies from Pennsylvania visiting the shore for a day or for summer rentals. (I lived on the Jersey shore when I graduated from high school about 25 miles north of Wildwood.). Wildwood might have only 6000 residents in the Winter, but 250,000 in the summer!
When I worked, two or three decades ago in Florida for a major department store, if I was short on advertising money and could not afford the full state advertising in the city papers near all the stores we had in the state, I would make an ad buy for the Orlando Sentinel....because as a resort town, people throughout the State (and other states) came there daily, so with my ad purchase in the Orlando Sentinel it could reach people throughout the state, and not just the people who permanently lived in Orlando.... Same kind of premise with Wildwood.