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Much of the clientele that Coca-Cola caters to is kids. My son is proof of that. Good for coca-cola in keeping words that are inappropriate for children out.
Because they do allow "straight" and "hetero" they have a case for discrimination.
"Such banned words include gay, lesbian, queer, sex, plus every swear word I threw in there just to see what would happen. Words that will go through include LGBT (its an acronym), bi and trans (shortened versions of bisexual and transgender), and straight and hetero (shocking.) Any attempt to type one of the banned words leads to an awkward response of “Oops, let’s pretend you didn’t just type that.”"
Why is there no h in lgbt?