More efficient than cloth from cotton and certainly easier on cattle.
It’s made from Nopal cactus, what we call prickly pear. The only use the plant’s mature leaves that preserves the plants and allows for a new harvest every 6 to 8 months. After cutting the leaves, they are sun-dried for 3 days and processed.
The pair plans to produce at least 200k linear meters of their vegan leather by 2020.
As a personal aside. Prickly pear grows throughout the world so, by sharing their process, this could be produced just about everywhere. And, for those who don’t know, Nopal is an excellent food source and the fruit makes excellent preserves.
More of this @ Two Friends From Mexico Developed A Synthetic Leather Made From Cactus