Jaguar sales off 98%

[Concerned American]

The decision to Go Woke has helped them less than it helped the folks at Bud Light.


Where did the libs who run that company decide that there are millions of Non-Binary sports car buyers?

Jaguar sales plummet after botched rebrand, EV pivot

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney.

nypost.com

Selling out to the Chinese company, Chery didn't help either. Chery Jaguar Land Rover Automotive Co. Sounds like they are at least moving manufacturing out of China for Jaguar-Land Rover--citing plummeting sales.

Jaguar Land Rover Stops Making Its Own Cars In China To Embrace Chinese Rebrands | Carscoops

The Freelander name will return as a new brand focused on China with Chery's help

www.carscoops.com

 

[Robert W]

Ford joined up in 98 ?

Do you know?

 

[Polishprince]

Has nothing to do with any advertisment


Why this happened:


Jaguar deliberately halted production of its petrol and existing EV lines in 2024 to make way for a full relaunch as an electric-first luxury brand. They’ve not released new EV models yet, so inventory is minimal . Additionally, a bold “Reimagine” rebrand (including the “pink Type 00” concept car and a new logo) met backlash—though Jaguar contends that the sales dip is strategic, not brand-related

We'll see how well the new Jaguar Gomorrah roadster sells. Will Ru Paul be the new voice of the brand?

 

[Failzero]

That was when

That was when Ford owned them?

by 2005 Jags looked like a Taurus mated with an Acura , it was sad as hell

 

[Failzero]

Do you know?

I remember it but unsure what year , ( I know the V8 Block of my motor is Almost the same as Ford Trucks from same time frame )

 

[iamwhatiseem]

Context.

Jaguar’s Massive 97% Sales Collapse Is Actually Very Misleading | Carscoops

Is this a good move for them? I doubt it but it was a planned revamp of the line.

Yeah - all kinds of companies lose 98% of their sales for extended period to rebrand. Happens all the time.
Hilarious!!
HAHAHA

 

[iamwhatiseem]

 

[Twisted Gypsy Child]

Jaguar is now associated with gay ownership.

Lesbaru

 

[Crepitus]

The decision to Go Woke has helped them less than it helped the folks at Bud Light.


Where did the libs who run that company decide that there are millions of Non-Binary sports car buyers?

Jaguar sales plummet after botched rebrand, EV pivot

The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney.

nypost.com

This isn't about go woke, they made some crappy business decisions and their recent models suck ass.

 

[iamwhatiseem]

This isn't about go woke, they made some crappy business decisions and their recent models suck ass.

And part of their crappy business decision was a disastrous rebrand

 

[Crepitus]

And part of their crappy business decision was a disastrous rebrand

Actually I think the reliability concerns plus the concept that looks like a bad CGI rendering is the problem.

 

[iamwhatiseem]

Actually I think the reliability concerns plus the concept that looks like a bad CGI rendering is the problem.

All of it was a problem.
Whoever they hired as marketing and rebranding should be lined up and shot.
Of course this isn't JUST the horrendous ad - but the ad was what initially started what may be one of the worst rebranding since "New Coke"

 

[westwall]

And I cannot think of a car brand any less gay than owning a Jaguar.

Now, back in the day the E Type was THE car to have.

 

[airplanemechanic]

It is worse than that….

I hear buying a Jag will turn you gay

Because if you buy one you'll spend your life bent over under the hood?

 

[Failzero]

Because if you buy one you'll spend your life bent over under the hood?

Mine has been about as reliable as a Buick from same time frame

 

[toobfreak]

Now, back in the day the E Type was THE car to have.

In my book as far as Jags are concerned, it may still be.
On can argue the twitchiness of the V-12s, but it was a justifiable complexity in exchange for EV like power and smoothness, combined with sublime looks.

 

[DGS49]

Jaguar stopped producing ICE cars, as a matter of policy. Apparently, ownership decided to roll the dice on EV's. The bottom line won't be known for at least another year.

FWIW, Jaguar has made fabulous, beautiful cars over the years. Give them a chance.

 

[Failzero]

Jaguar stopped producing ICE cars, as a matter of policy. Apparently, ownership decided to roll the dice on EV's. The bottom line won't be known for at least another year.

FWIW, Jaguar has made fabulous, beautiful cars over the years. Give them a chance.

If they did a Modernized version of Steve McQueens XKK convertible from the 1960s it would make them billions

 

[westwall]

In my book as far as Jags are concerned, it may still be.
On can argue the twitchiness of the V-12s, but it was a justifiable complexity in exchange for EV like power and smoothness, combined with sublime looks.

The V12 wasn't a very good engine, but that inline 6 is a fantastic engine.

 

[westwall]

If they did a Modernized version of Steve McQueens XKK convertible from the 1960s it would make them billions

If they did a modernized XJ13 for the street would be even better.