Jaguar sales off 98%

In my book as far as Jags are concerned, it may still be.
On can argue the twitchiness of the V-12s, but it was a justifiable complexity in exchange for EV like power and smoothness, combined with sublime looks.
One of the most iconic cars ever
 
What does that have to do with declining sales?
Nothing
Same thing this has to do declining sales and market share.

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Jaguar Sales Decline By A Whopping 97% In Europe After 'Woke' Ad​


Jaguar, the quintessentially British carmaker, is facing a crisis of epic proportions as its European sales plummeted 97.5% in April 2025, with just 49 vehicles registered compared to 1,961 the previous year, according to the New York Post.

The collapse follows a controversial November 2024 rebranding campaign, labelled 'woke' for its car-less, avant-garde visuals featuring androgynous models and slogans like 'Copy Nothing'.

 
Same thing this has to do declining sales and market share.

View attachment 1131801

Jaguar Sales Decline By A Whopping 97% In Europe After 'Woke' Ad​


Jaguar, the quintessentially British carmaker, is facing a crisis of epic proportions as its European sales plummeted 97.5% in April 2025, with just 49 vehicles registered compared to 1,961 the previous year, according to the New York Post.

The collapse follows a controversial November 2024 rebranding campaign, labelled 'woke' for its car-less, avant-garde visuals featuring androgynous models and slogans like 'Copy Nothing'.

Jaguar stopped selling cars as they changed to all EVs
 
They only sold something like 46 Jags after a highly touted gay commercial.
 
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