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Nissan Abandons American EV Production Plans, Shifts Focus to Truck Manufacturing
Nissan has officially canceled its plans to manufacture electric vehicles at its Mississippi assembly plant, opting instead to produce a lineup of body-on-frame trucks and SUVs.
www.breitbart.com
Nissan Abandons American EV Production Plans, Shifts Focus to Truck Manufacturing
Motor1 reports that Japanese automaker Nissan has made a significant strategic pivot, abandoning a previously announced $500 million investment designated for electric vehicle production at its Canton, Mississippi facility. The company informed suppliers of this decision on April 30, marking a dramatic shift from its 2021 commitment to transform the plant into an EV manufacturing hub.According to the automaker’s official statement, the decision aligns with current market conditions, customer demand patterns, and the company’s updated strategic direction. The Canton facility, which had been earmarked to produce two different electric vehicle models with an ambitious target of 200,000 units annually by 2028, will now focus exclusively on traditional internal combustion engine vehicles.
The new production plan centers on body-on-frame truck and SUV construction. The most notable addition to the lineup is the return of the Xterra nameplate, a body-on-frame SUV
Nissan Abandons American EV Production Plans, Shifts Focus to Truck Manufacturing
Lucas Nolan4 May 2026165
4:28
Nissan has officially canceled its plans to manufacture electric vehicles at its Mississippi assembly plant, opting instead to produce a lineup of body-on-frame trucks and SUVs.
Motor1 reports that Japanese automaker Nissan has made a significant strategic pivot, abandoning a previously announced $500 million investment designated for electric vehicle production at its Canton, Mississippi facility. The company informed suppliers of this decision on April 30, marking a dramatic shift from its 2021 commitment to transform the plant into an EV manufacturing hub.
According to the automaker’s official statement, the decision aligns with current market conditions, customer demand patterns, and the company’s updated strategic direction. The Canton facility, which had been earmarked to produce two different electric vehicle models with an ambitious target of 200,000 units annually by 2028, will now focus exclusively on traditional internal combustion engine vehicles.
The new production plan centers on body-on-frame truck and SUV construction. The most notable addition to the lineup is the return of the Xterra nameplate, a body-on-frame SUV that will share its platform architecture with other models in the company’s portfolio. The revived Xterra is scheduled to reach dealerships in 2028 with an anticipated starting price below $40,000.
The strategic shift addresses a significant capacity utilization problem at the Canton facility. The plant possesses the capability to manufacture over 400,000 vehicles annually, yet current production volumes fall far short of this potential. In 2025, the company sold only 158,500 combined units of the Frontier and Altima, the two models currently assembled at the Mississippi location.
This underutilization has sparked various proposals for the facility. Less than twelve months ago, reports suggested the automaker might produce Honda-branded pickup trucks at the Canton plant, though those plans have apparently been superseded by the current truck-focused strategy.
Sounds like Nissan is going back to what they do best, making cheaper alternatives to Toyota's body on frame trucks.
At least Nissan did not go into a 15B hole like Ford did on EVs.
Good! Die EV Die!
