Primary elections can create intra-party divisions that, in the moment, seem impossible to heal. In 2008, a bloc of Hillary Clinton supporters started the PUMA (Party Unity My Ass) movement as a threat to never back Barack Obama after that bruising primary. Bernie Sanders’ supporters vowed to never support Clinton eight years later. In 2016, Trump himself faced pushback to his nomination all the way up to the convention floor.
But 2024 is different. Trump is not making his pitch to voters as a first time candidate. He is a known quantity who is being judged by the electorate not for the conduct of his current campaign so much as his time in office. And that, political veterans warn, makes it much harder for him to win back the people he’s alienated, including those once willing to vote Republican.