Insurers will spend more than $500 million to get people to sign up for Obamacare

BDBoop

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Don't harsh my zen, Jen!
It's all about the money, honey!

In all of 2012, health insurers spent $216 million advertising on local television stations. But that's nothing compared to what they're about to spend. According to trade association TVB, insurers will spend more than $500 million on local television ads in 2014. And that's to say nothing of cable television ads and social media campaigns.

Insurers look at these next few years as a gold rush. Tens of millions of people will be buying private insurance of the exchanges. It's a swarm of customers like nothing they've ever seen. And they plan to capture them — even if they need to spend hundreds of millions of dollars to do so.

The Wall Street Journal reports that WellPoint has been holding off "on a planned campaign as problems with the website made it impossible for many consumers to sign up." But now that HealthCare.Gov is more or less working the insurance giant plans to spend $100 million by the end of the year.
:cool:

http://www.washingtonpost.com/blogs...llion-to-get-people-to-sign-up-for-obamacare/

Corporate spending - it's a beautiful thing. Trickle down, even.
 
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BDBoop

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Don't harsh my zen, Jen!
WSJ says the same.

Health Insurers Crank Up Ad Spending in a Late Rush - WSJ.com

Some insurers have enlisted seasoned former marketing executives from consumer-product companies to help them develop and promote their brands. Cynthia Rolfe once marketed Procter & Gamble Co. PG -0.83% 's skin-care and household products, and helped devise ad campaigns for products such as Revlon eyeliner and lipstick. Now she is vice president of consumer brand strategy for the Blue Cross & Blue Shield Association.

This year she led the development of an ad campaign urging consumers to "Live Fearless." The ads highlight how having health insurance affords people security and allows them to have fun. A young child narrates one ad, highlighting that Blue Cross & Blue Shield is accepted by more than 90% of doctors and specialists. And carrying the insurer's card "opens doors in all 50 states, giving you the freedom to love, to dream, to dance—like no one is watching," the young child says.

"It's a very positive campaign, very upbeat," Ms. Rolfe said.

Some 16 Blues plans have been using the ads this fall to build their brand images, and now are adding their phone numbers and website addresses to the spots.
 

Politico

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Don't worry. They will be reimbursed. So they're actually spending your money.
 

dblack

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I think this will go down as one of the greatest corporate swindles in American history.
 
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BDBoop

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Don't harsh my zen, Jen!
Then ACA is a great boon to the capitalist markets.
But not JUST them. There's going to be all manner of supporting workers who will either get work, more work, more pay - who knows. I just think this is a good thing, means money is going to be moving again (and not just at the top.)
 

HenryBHough

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They off-shored developing the website.

So you useful idiots really believe there will be American jobs created for the scut work on Obamacare?

Get real.
 

iamwhatiseem

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You just can't make this shit up.
Today Sallow applauded Bernanke...which is like a field mouse coming out of his hole to admire a circling eagle. And now we have this one celebrating more corporations sucking money from Americans.
There is no end to the blindness of the good little soldiers standing in line.
 

Two Thumbs

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It's all about the money, honey!

In all of 2012, health insurers spent $216 million advertising on local television stations. But that's nothing compared to what they're about to spend. According to trade association TVB, insurers will spend more than $500 million on local television ads in 2014. And that's to say nothing of cable television ads and social media campaigns.

Insurers look at these next few years as a gold rush. Tens of millions of people will be buying private insurance of the exchanges. It's a swarm of customers like nothing they've ever seen. And they plan to capture them — even if they need to spend hundreds of millions of dollars to do so.

The Wall Street Journal reports that WellPoint has been holding off "on a planned campaign as problems with the website made it impossible for many consumers to sign up." But now that HealthCare.Gov is more or less working the insurance giant plans to spend $100 million by the end of the year.
:cool:

Wonkbook: Insurers will spend more than $500 million to get people to sign up for Obamacare

Corporate spending - it's a beautiful thing. Trickle down, even.
the obama admin failed to bring in enough people to pay for the aca, so either the ins co's bring them in or they have to really, really ramp up prices to cover the loses they will take do to liberal stewpuddity.


thanks for the unwanted increase in our cost of living during these difficult times.

and remember, don't think ahead, if you do, that means you learned from your mistakes and your fellow libs will eat you.
 

JakeStarkey

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How much to the industries in health care pay now to get people to sign up for this or that?

OP got no common sense to it.
 

iamwhatiseem

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It's all about the money, honey!

In all of 2012, health insurers spent $216 million advertising on local television stations. But that's nothing compared to what they're about to spend. According to trade association TVB, insurers will spend more than $500 million on local television ads in 2014. And that's to say nothing of cable television ads and social media campaigns.

Insurers look at these next few years as a gold rush. Tens of millions of people will be buying private insurance of the exchanges. It's a swarm of customers like nothing they've ever seen. And they plan to capture them — even if they need to spend hundreds of millions of dollars to do so.

The Wall Street Journal reports that WellPoint has been holding off "on a planned campaign as problems with the website made it impossible for many consumers to sign up." But now that HealthCare.Gov is more or less working the insurance giant plans to spend $100 million by the end of the year.
:cool:

Wonkbook: Insurers will spend more than $500 million to get people to sign up for Obamacare

Corporate spending - it's a beautiful thing. Trickle down, even.
the obama admin failed to bring in enough people to pay for the aca, so either the ins co's bring them in or they have to really, really ramp up prices to cover the loses they will take do to liberal stewpuddity.


thanks for the unwanted increase in our cost of living during these difficult times.

and remember, don't think ahead, if you do, that means you learned from your mistakes and your fellow libs will eat you.
They won't raise prices.
They will bail out the insurers when the exchange collapses...so in essence...the lower classes will continue to get nothing, the middle class will pay the penalty for the cost of ACA - and corporations will extract more money from the taxpayers.
Time to invest in Insurance companies...just be careful of the timing. Soon after the bailouts the government will loose the insurance companies for a single payer.
 

dblack

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It's all about the money, honey!



:cool:

Wonkbook: Insurers will spend more than $500 million to get people to sign up for Obamacare

Corporate spending - it's a beautiful thing. Trickle down, even.
the obama admin failed to bring in enough people to pay for the aca, so either the ins co's bring them in or they have to really, really ramp up prices to cover the loses they will take do to liberal stewpuddity.


thanks for the unwanted increase in our cost of living during these difficult times.

and remember, don't think ahead, if you do, that means you learned from your mistakes and your fellow libs will eat you.
They won't raise prices.
They will bail out the insurers when the exchange collapses...so in essence...the lower classes will continue to get nothing, the middle class will pay the penalty for the cost of ACA - and corporations will extract more money from the taxpayers.
Time to invest in Insurance companies...just be careful of the timing. Soon after the bailouts the government will loose the insurance companies for a single payer.
Yeah, but the 'take' will have been astronomical. This is seriously one of the greatest scams in history.
 

OnePercenter

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Don't worry. They will be reimbursed. So they're actually spending your money.
So is Walmart. But isn't it nice to know that insurance companies will have to spend the majority of what they collect in premiums on claims?
 

william the wie

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Don't worry. They will be reimbursed. So they're actually spending your money.
So is Walmart. But isn't it nice to know that insurance companies will have to spend the majority of what they collect in premiums on claims?
Highly doubtful. Between physician migration to higher paying states and medicaid patient migration to lower premium cost states insurer profits and waiting line deaths for the poor should increase markedly in step. How rapidly that will happen depends on comparative advantage and the final figures on that won't be known until at least 7/1/14.
 

Politico

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Don't worry. They will be reimbursed. So they're actually spending your money.
So is Walmart. But isn't it nice to know that insurance companies will have to spend the majority of what they collect in premiums on claims?
That is exactly why they are going to take those losses. Because the reimbursements don't fall under those rules. Jeez people are clueless how things work. Keep towing the line.
 

iamwhatiseem

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the obama admin failed to bring in enough people to pay for the aca, so either the ins co's bring them in or they have to really, really ramp up prices to cover the loses they will take do to liberal stewpuddity.


thanks for the unwanted increase in our cost of living during these difficult times.

and remember, don't think ahead, if you do, that means you learned from your mistakes and your fellow libs will eat you.
They won't raise prices.
They will bail out the insurers when the exchange collapses...so in essence...the lower classes will continue to get nothing, the middle class will pay the penalty for the cost of ACA - and corporations will extract more money from the taxpayers.
Time to invest in Insurance companies...just be careful of the timing. Soon after the bailouts the government will loose the insurance companies for a single payer.
Yeah, but the 'take' will have been astronomical. This is seriously one of the greatest scams in history.
But...but...we are helping poor people! We are making the unfortunate feel better by giving them a plastic card to carry around.
 

iamwhatiseem

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Don't worry. They will be reimbursed. So they're actually spending your money.
So is Walmart. But isn't it nice to know that insurance companies will have to spend the majority of what they collect in premiums on claims?
Look at this one folks!!
Even better....good God the blinders are out in full force this week!
 

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