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WASHINGTON -- The state of Indiana has hired a global public relations firm to help rebuild its image in the wake of national criticism that state politicians were hostile to the lesbian, gay, bisexual and transgender community.
The Indiana Economic Development Corporation, which leads the state's efforts to attract and retain businesses, has retained Porter Novelli for an undisclosed sum. The firm's task is to brand Indiana "as a welcoming place to live, visit and do business."
"Now more than ever, we want to remind the world that Hoosiers welcome everyone and that Indiana is a great place for individuals, entrepreneurs and businesses to reach their full potential," said Indiana Secretary of Commerce Victor Smith, who leads the IEDC. "That's why we are moving forward with this initiative together."
More: Indiana Hires PR Firm To Rebuild Image After Religious Freedom Fiasco
So, they're going to try rebuilding/rebranding the Pence clusterfuck. So funny...