I don't buy or sell ads on Fox Noise, so who cares?
You do understand that's the only function of ratings, right?
I understand that. Do you understand that if FOX News has double the ratings of MSNBC, twice as many like the way they report the news?
But that's my point -- it has nothing to do with "like". It has to do with
attention, which is not the same thing. Viewers are drawn by the outrageous, not by "what they like", which explains most of what Fox does. After that, viewers are creatures of habit.
"Attention", after all, is what Lush Rimjob was going after with Flukegate -- building ratings. Whether you or I agreed or disagreed with what he was doing, we were both paying
attention. That's what sells ratings. You certainly don't sell them with dogma.
In other words viewers don't gravitate to FNC because they "like" what they're reporting; they gravitate to it because they're serving Fear Candy -- riots and conspiracies and ulterior motives and people behaving badly (or reportedly so). That $ells. The fact that that audience might agree with the slant is just them fishing for a gullible audience that they can build loyalty with.
Do you understand that if a station has twice the ratings, they get ca. twice the ad revenue?
Of course, that's exactly my point.
Do you understand that MSNBC is in business to sell ads and if they can't sell enough, they will need to either change their business plan or close their doors?
Sure. But that's not a realistic view since ratings are relative to each other (not absolutes), so the entity on the bottom of that list is making
less money than those on top-- but that doesn't mean they're not making
any. There's advertising dollars for everybody, just a question of how much you can charge for them. If you're meeting your costs and setting some surplus aside, you have a successful business, even if your competitor has a more successful one. So the entity bringing up the rear, unless their ratings are abysmal, is making their profit too, just not as much.