Gold is money.
Gold is jewelry.
75% of all gold production goes to jewelry.
As India and China get richer, there will be more demand.
Forget what all the gold bugs and doomsayers say the reasons are for buying gold. All you have to know is this.
3-4 years ago (when I did this calcuation), the country with the lowest per capita consumption of gold in Asia was China at 0.16g. The second lowest was Pakistan at 0.35g. Yet, China had per capital GDP of $1200 while in Pakistan was $800. Why such a discrepency? Because Chinese could not own gold. Only the government could (legally). However, the Chinese government lifted that restriction and individual Chinese can now own gold. Gold is now traded on the Shanghai exchange.
The great thing about China is that you have a real, live, ready-made laboratory that forecasts what is going to happen to the mainland. Its called "Taiwan" and "Hong Kong". Its great. You have these two little mini-Chinas whose behavior you can map. So, what are the consumption levels in Taiwan and Hong Kong? In Taiwan, per capita consumption was 0.91g. In Hong Kong, it was 2.22g. The GDP per capita for Taiwan was something like $10,000-$12,000. For Hong Kong, around $25,000-$26,000. So China has got a long way to go before they are consuming at Taiwan's or Hong Kong's levels since gold consumption is a function of wealth.
But it doesn't take much. Just to get to Pakistan's level of consumption, China would demand an extra 200 tons of gold per year. How much is that? Global gold consumption ranges around 3500 tons per year. In commodities, that marginal demand is A LOT. That incremental 5-6% demand does not increase the price of gold by 5-6%. It increases it like 20-25%. If China gets to Taiwan's wealth level, that's an incremental 1500 tons of gold per year. Hong Kong? Try 4200 tons per year, more than all the gold in the world produced in any given year.
So gold has underlying demand that will last for decades.