Sean Hannity is seriously kicking ass in the ratings. That guy has actually gotten better with age.
What's the problem with the assholes on MSNBC, ABC, CBS, etc....
They can't seem to quite get their shit together?
Sean Inanity is selling emotion. That's what Fox Noise deals in.
As articulated in, for example, the infamous Rump "University" playbook -- "You don't sell products, benefits or solutions -- you sell
feelings," That's true of all advertising, which is defined as persuading people to buy shit they don't need. You do that by making them
feel .... younger, more attractive, more 'cool', more sexy, etc etc etc.
Inanity sells Fear, which is Fox's bread and butter. "See the scary black man (O'bama, Wright, Jones, Gates, Sherrod, "New Black Panthers", "hip hop barbecue", whatever works at the time).... "see the scary Democrats (O'bama, Pelosi, Clinton, Clinton, Biden, whatever works at the time) ... "they're all out to get you! And we'll tell you more right after this word about Viagra and a pickup truck that will make you a real man". That's exactly what "ratings" is all about. Nobody on earth makes money selling actual objective News. That's why Fox doesn't bother with it ---- information is not what it's interested in.
That Fear Factor generates a cult loyalty, which keeps viewers coming back, which ensures those ratings, which sell ads, which make more money. It becomes the TV version of the kids' tree house with "no gurls" painted on the side -- an "us vs. them" dichotomy, feeding and nursing all the paranoia it can milk.
For a stark example of this you need look no further than the simple fact that you yourself created this onanistic thread, publicly and vicariously splooging over the fact that Fox made money. When's the last time you found a thread crowing "Yay! ABC News ratings outpaced CBS!"? Never, because nobody cares about how much money somebody else is making. It's not an
emotional investment.
But that's what you have here. A corporate hero-worship. Ratings are relevant to exactly two entities: those buying TV ad time, and those selling it.