Neither actually....
Who exactly are you talking about?
There are those who "play church" and those who are the last remnant.
Hell is horrible. It isn't exactly what most of the church crowd believes it to be but it is also very very bad. Those doomed to hell, according to scriptures, believe they belong there...apparently so depressed that they cannot join Heaven and are repulsed by thoughts of themselves defiling the place. And it's obviously a severe enough condition that they burn for all eternity...whether this is literal or figurative language I don't know. But the shame of hell is obviously very severe. It's not endurable but enduring at the same time.
It's not fear that drives me whatsoever. Nor is it hope (even though God is the God of hope) It's knowing that I'm working towards good.