JimBowie1958
Old Fogey
- Sep 25, 2011
- 63,590
- 16,756
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Dont get me wrong, but I am happy that the libs are moving away from Antifa and some are even wishing our President well, like Senator Diane Feinstein, but I was wondering why now and why all at once?
Maybe this explains it some.
The Democratic Party’s Looming Fundraising Crisis
Maybe this explains it some.
The Democratic Party’s Looming Fundraising Crisis
There’s one problem for the Democrats: The party has a serious fundraising crisis.
Over the first six months of 2017, the Republican National Committee pulled in $75 million—nearly twice as much money as the Democratic National Committee, which raised $38 million. The predicament isn’t simply that there is a funding gap between the parties; it’s what kind of money they attract. Republicans have quietly taken a decisive edge over Democrats when it comes to small-dollar fundraising.
During that same six-month time span, the RNC raised $33 million in small contributions—money from people who donate $200 or less over an election cycle—while that same class of donors gave the DNC just $21 million.
This isn’t just about money. Small-dollar donors are an important measure of how much grass-roots enthusiasm a campaign or organization has. They are the supporters who will show up to knock on doors, make phone calls and get out the vote. And since they don’t donate enough to reach campaigns’ individual contribution limits, you can return to ask them for money time and again—which frees campaigns from continually being on the hunt for new, deep-pocketed donors who can max out. The lack of their support threatens to prevent major gains by the party in 2018 and beyond.
How did this happen?
As one of the people who led Senator Bernie Sanders’ fundraising operation during the 2016 primaries, I watched Donald Trump’s campaign take many of our ideas and duplicate them, employing language and tactics nearly identical to those we used on the Sanders campaign. What we found to be most powerful wasn’t just hiring the right people or using the right technology. What mattered more was figuring out an empowering message of hope and reaching people with it. In the Trump era, the Democratic Party has sputtered along with fundraising appeals focused on scare tactics—understandable, but counterproductive. Meanwhile, Trump—a billionaire who is already president—is still winning grass-roots donors by offering his supporters an empowering message.
Over the first six months of 2017, the Republican National Committee pulled in $75 million—nearly twice as much money as the Democratic National Committee, which raised $38 million. The predicament isn’t simply that there is a funding gap between the parties; it’s what kind of money they attract. Republicans have quietly taken a decisive edge over Democrats when it comes to small-dollar fundraising.
During that same six-month time span, the RNC raised $33 million in small contributions—money from people who donate $200 or less over an election cycle—while that same class of donors gave the DNC just $21 million.
This isn’t just about money. Small-dollar donors are an important measure of how much grass-roots enthusiasm a campaign or organization has. They are the supporters who will show up to knock on doors, make phone calls and get out the vote. And since they don’t donate enough to reach campaigns’ individual contribution limits, you can return to ask them for money time and again—which frees campaigns from continually being on the hunt for new, deep-pocketed donors who can max out. The lack of their support threatens to prevent major gains by the party in 2018 and beyond.
How did this happen?
As one of the people who led Senator Bernie Sanders’ fundraising operation during the 2016 primaries, I watched Donald Trump’s campaign take many of our ideas and duplicate them, employing language and tactics nearly identical to those we used on the Sanders campaign. What we found to be most powerful wasn’t just hiring the right people or using the right technology. What mattered more was figuring out an empowering message of hope and reaching people with it. In the Trump era, the Democratic Party has sputtered along with fundraising appeals focused on scare tactics—understandable, but counterproductive. Meanwhile, Trump—a billionaire who is already president—is still winning grass-roots donors by offering his supporters an empowering message.