Cracker Barrel Redesign.

[Correll]

The key is not that they removed the old guy and the Cracker Barrel but they removed the words “Old Country Store”

It’s not like they have not redesigned since the 1970s but they were an intentional step back in time.
Old time comfort

Moron CEO says “we need to modernize”

Wow. Even rw. can see that the ceo is a moron.


Their business will crater. And it should.

WHy should good people give their money to people that clearly hate US?

 

[JWBooth]

BudLite, Harley Davidson, Cracker Barrel, the woke destruction of profitable companies marches on.

 

[Correll]

BudLite, Harley Davidson, Cracker Barrel, the woke destruction of profitable companies marches on.

i would love to see the discussions that these Boards have, when they decide that what htey need at the head of their company, is someone that hates their customer base and wants to distance themselves from their source of income.


AND the next discussion, when they discuss the strange and sudden drop in revenue....


The idiocy...


There is something very wrong with our corportate culture.


At the very least, we need to stop giving libs any position of responsibility.

 

[iamwhatiseem]

The key is not that they removed the old guy and the Cracker Barrel but they removed the words “Old Country Store”

It’s not like they have not redesigned since the 1970s but they were an intentional step back in time.
Old time comfort

Moron CEO says “we need to modernize”

Also changing the interior of the restaurant to look like a hospital dining room. Have you seen the new designs. Very sterile.
She is an absolute idiot who does not know who their customers are.
When you go to one, the average age is probably 55-60 years old. People who do not like change, don't identify with modern sterility design - they will hate it.
Not to mention the culture has changed in America. Go woke, go broke is not just a saying - but very real. Like it or not, reality or not - ignore it at your own peril.
To me - I am not sure this has anything to do with woke, maybe it does - but more to do with yet another young CEO who doesn't like the company she works for, doesn't identify with the vast majority of their customer base. You have to wonder, just why on earth did they hire her???

 

[TimFitz]

This apparantly really upsets a lot of Cracker Barrel fans.

it doesn’t matter much to me. I’ve had some of the worst meals of my life in Cracker Barels. The last time, the food was inedible and the service was downright hostile.

I don’t like the new logo, and I won’t be drawn back by a logo or menu changes.

Nonetheless, I do share the fans disgust at the bland new logo. And for that matter, the blandification of nearly all chain restaurants and fast food.

What happened to Arby’s shaped like gian ten gallon hats? How about Big Boy? Or real Golden Arches?

Bring back roadside architecture that was fun and whimsical.

 

[TimFitz]

Also changing the interior of the restaurant to look like a hospital dining room. Have you seen the new designs. Very sterile.
She is an absolute idiot who does not know who their customers are.
When you go to one, the average age is probably 55-60 years old. People who do not like change, don't identify with modern sterility design - they will hate it.
Not to mention the culture has changed in America. Go woke, go broke is not just a saying - but very real. Like it or not, reality or not - ignore it at your own peril.
To me - I am not sure this has anything to do with woke, maybe it does - but more to do with yet another young CEO who doesn't like the company she works for, doesn't identify with the vast majority of their customer base. You have to wonder, just why on earth did they hire her???

I’m not Cracker Barrel people, but I agree with you.

 

[Correll]

Also changing the interior of the restaurant to look like a hospital dining room. Have you seen the new designs. Very sterile.
She is an absolute idiot who does not know who their customers are.
When you go to one, the average age is probably 55-60 years old. People who do not like change, don't identify with modern sterility design - they will hate it.
Not to mention the culture has changed in America. Go woke, go broke is not just a saying - but very real. Like it or not, reality or not - ignore it at your own peril.
To me - I am not sure this has anything to do with woke, maybe it does - but more to do with yet another young CEO who doesn't like the company she works for, doesn't identify with the vast majority of their customer base. You have to wonder, just why on earth did they hire her???

That is the question. What the **** are these people thinking?

 

[JWBooth]

Also changing the interior of the restaurant to look like a hospital dining room. Have you seen the new designs. Very sterile.
She is an absolute idiot who does not know who their customers are.
When you go to one, the average age is probably 55-60 years old. People who do not like change, don't identify with modern sterility design - they will hate it.
Not to mention the culture has changed in America. Go woke, go broke is not just a saying - but very real. Like it or not, reality or not - ignore it at your own peril.
To me - I am not sure this has anything to do with woke, maybe it does - but more to do with yet another young CEO who doesn't like the company she works for, doesn't identify with the vast majority of their customer base. You have to wonder, just why on earth did they hire her???

Road trip convenient, quirky nostalgic quality to the dining and store, nothing really notable to the menu but reliably ok.
There are other options along the highway to explore.

 

[JohnDB]

You cannot redesign an existing chain and expect success. It's a brand new restaurant. Consistency is a major tenant of foodservice. If you cant provide the expected atmosphere and food....you are out of business quickly.

Jack in the box tried and failed.....
Shoneys tried and failed.
Several others have tried this too and had similar results.

This is why the stock dropped....its gonna fail.

I never was a fan of the place as the food became disgusting as they moved more and more to highly processed and prepared foods....nothing was made onsite anymore. It's all heat and eat.

They used to have the best cinnamon hot fireballs.....if they are gone....no reason to even darken the door.

What the CEO should have done is close and revamp the poorly performing stores with the new design and given them a new name. Then the plan might have succeeded.

Reduced stock price is equivalent to cutting off the money supply needed to make the changes.

 

[rightwinger]

She is an absolute idiot who does not know who their customers are.
When you go to one, the average age is probably 55-60 years old. People who do not like change, don't identify with modern sterility design - they will hate it

I think she knows who her customers are

She is willing to give them up to attract a younger crowd. A sterile interior with a modern menu. Nothing to make it stand out

She will become a lesson in what not to do in future business schools

 

[TimFitz]

BudLite, Harley Davidson, Cracker Barrel, the woke destruction of profitable companies marches on.

Harley Davidson?

I think their biggest problem is that their customer base is aging out, and younger people don’t want to be rattled to death pretending that they’re the spirit of Marlon Brando or Peter Fonda.

 

[JWBooth]

Harley Davidson?

I think their biggest problem is that their customer base is aging out, and younger people don’t want to be rattled to death pretending that they’re the spirit of Marlon Brando or Peter Fonda.

Outdated
They abandoned the market for introduction/beginner bikes. Their redesigns killed the diy rider/owner market. They have relied on waaaaaaaay overpriced boomer bikes, and their european CEO has gone all in on electric.

 

[struth]

Oh my.
I live in the PNW, and visit Cracker Barrel when traveling....along with the "Waffle House"
These two are not in the PNW.

View attachment 1152618

WTF..... CEO thought this ^^^^^^ was a good idea......LOOLOLOLLLOLL

Cracker Barrel CEO Julie Felss Masino and the new logo controversy: What to know

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism calling the changes generic

www.foxbusiness.com

Why does this upset you?

 

[Zincwarrior]

Simplify it even further.
Just call it The Restaurant.

That actually sounds cool.
There is an extremely high end restaurant called French Laundry in northern Cali.

The Company is being punished for attempting to rebrand, but its demographic is declining rapidly as represented by its operating earnings, same store sales and stock performance. In a few years it will be bankrupt.

 

[TimFitz]

Outdated
They abandoned the market for introduction/beginner bikes. Their redesigns killed the diy rider/owner market. They have relied on waaaaaaaay overpriced boomer bikes, and their european CEO has gone all in on electric.

That seems right. They definately have blurred their identity.

The fact that you describe them as “boomer bikes” says it all.

 

[Moonglow]

I don't patronize the place; their food sucks.

 

[iamwhatiseem]

I don't patronize the place; their food sucks.

And so does a lot of people's own cooking.
Their food is reliably acceptable. It is the same every time you go, everywhere you are.
McDonald's sucks ass. They have the worst hamburgers of almost every chain. But they are extremely successful. Cheap "acceptable" food. Over and over and over.
And like it or not - this is the culture of America. Mediocrity.

 

[rightwinger]

I don't patronize the place; their food sucks.

My wife loves Cracker Barrel and wants to stop when we are on vacation. She always buys overpriced crap in the store
I am indifferent. Food is OK, better than Dennys or IHOP

 

[iamwhatiseem]

My wife loves Cracker Barrel and wants to stop when we are on vacation. She always buys overpriced crap in the store
I am indifferent. Food is OK, better than Dennys or IHOP

Now there is two restaurants that should have died long ago - Denny's and IHOP.
IHOP has the worst breakfast foods of all the majors, and their non breakfast items are no better than frozen meals at Walmart. Denny's non breakfast items, slightly better than IHOP - but still just horrible.
And post covid Bob Evans - horrendous. I use to love Bob Evans breakfast. Now - I refuse to eat there. All bad. But it isn't the restaurants fault. Like all of them - they simply cannot find reliable help that gives a damn about anything, and they can't pay them more because no one will eat their food if they raise prices enough to cover it.

Post Covid world - SUCKS.

 

[Moonglow]

My wife loves Cracker Barrel and wants to stop when we are on vacation. She always buys overpriced crap in the store
I am indifferent. Food is OK, better than Dennys or IHOP

I don't go to Denny's or IHOP either.