Not quite true. . that is just an added benefit for them. This process really accelerated during the scamdemic.
The point here, is to completely sterilize the culture, and to make everything and everyone the same.
This is how to maximize profit and reduce resistance to it.
This is necessary in order to complete the technocracy.
Manufacturing (New Normal) “Reality”
The ultimate goal of every totalitarian system is to establish complete control over society and every individual within it in order to achieve ideological uniformity and eliminate any and all devi…
consentfactory.org
". . . We are right in the middle of this process currently, which is why everything feels so batshit crazy. The global capitalist ruling classes are implementing a new official ideology, in other words, a new “reality.” That’s what an official ideology is. It’s more than just a set of beliefs. Anyone can have any beliefs they want. Your personal beliefs do not constitute “reality.” In order to make your beliefs “reality,” you need to have the power to impose them on society. You need the power of the police, the military, the media, scientific “experts,” academia, the culture industry, the entire ideology-manufacturing machine.
There is nothing subtle about this process. Decommissioning one “reality” and replacing it with another is a brutal business. Societies grow accustomed to their “realities.” We do not surrender them willingly or easily. Normally, what’s required to get us to do so is a crisis, a war, a state of emergency, or … you know, a deadly global pandemic.
During the changeover from the old “reality” to the new “reality,” the society is torn apart. The old “reality” is being disassembled and the new one has not yet taken its place. It feels like madness, and, in a way, it is. For a time, the society is split in two, as the two “realities” battle it out for dominance. “Reality” being what it is (i.e., monolithic), this is a fight to the death. In the end, only one “reality” can prevail.
This is the crucial period for the totalitarian movement. It needs to negate the old “reality” in order to implement the new one, and it cannot do that with reason and facts, so it has to do it with fear and brute force. It needs to terrorize the majority of society into a state of mindless mass hysteria that can be turned against those resisting the new “reality.” It is not a matter of persuading or convincing people to accept the new “reality.” It’s more like how you drive a herd of cattle. You scare them enough to get them moving, then you steer them wherever you want them to go. The cattle do not know or understand where they are going. They are simply reacting to a physical stimulus. Facts and reason have nothing to do with it.
And this is what has been so incredibly frustrating for those of us opposing the roll-out of the “New Normal,” whether debunking the official Covid-19 narrative, or “Russiagate,” or the “Storming of the US Capitol,” or any other element of the new official ideology. (And, yes, it is all one ideology, not “communism,” or “fascism,” or any other nostalgia, but the ideology of the system that actually rules us, supranational global capitalism. We’re living in the first truly global-hegemonic ideological system in human history. We have been for the last 30 years. If you are touchy about the term “global capitalism,” go ahead and call it “globalism,” or “crony capitalism,” or “corporatism,” or whatever other name you need to. Whatever you call it, it became the unrivaled globally-hegemonic ideological system when the Soviet Union collapsed in the 1990s. Yes, there are pockets of internal resistance, but it has no external adversaries, so its progression toward a more openly totalitarian structure is logical and entirely predictable.)
Anyway, what has been so incredibly frustrating is that many of us have been operating under the illusion that we are engaged in a rational argument over facts (e.g., the facts of Russiagate, Literal-Hitlergate, 9/11, Saddam’s WMDs, Douma, the January 6 “insurrection,” the official Covid narrative, etc.) This is not at all what is happening. Facts mean absolutely nothing to the adherents of totalitarian systems. . . . "
I remember when it was hilarious how they got rid of the Indian but kept the land on Land 'o Lakes. And then Uncle Ben and Aunt Jemima got a steril makeover.
. . . and now? Yep, they are going to do a woke Cracker Barrel.
Cracker Barrel to renovate its locations
The Cracker Barrel New Logo Change, also known as the Cracker Barrel 2025 Rebrand, refers to the Southern chain restaurant brand Cracker Barrel changing it
knowyourmeme.com