Cracker Barrel Loses $100 Million in Value

In conflict with the social and racial justice components of ESG. Featuring an old white guy in bibs goes against diversity and inclusion.


Our mission of Pleasing People® is not just about serving delicious, homestyle food at fair prices in a way that makes guests feel cared for like family. It is also about the many decisions we make every day to ensure the Cracker Barrel brand is living up to the core values we have established for ourselves.

Among those values, we have committed to drive environmental, social and governance (ESG) issues forward by evaluating and reporting how they may impact a variety of stakeholders, including guests, employees, suppliers, shareholders and the communities we serve. While we are on a journey and recognize there is more to be done in the coming years, we are pleased to transparently share our progress regarding environmental responsibility, food safety and quality, providing a great workplace for our team, and operating under the highest standards of corporate governance and business ethics.


The old cracker in bibs offends me.............I need a safe space..........................:eek:

Wow ,nothing in there says anything that's really unreasonable, or really calls to remove the old guy who is on the logo who no one remembers why he was there.

Environmental responsibility and Food Safety, why that sounds horrible.

I'm sure you'd rather have the Ptomaine poisoning.
 
They changed their sign. Simply a tragedy of epic proportions. Lol

The article notes the drop is all over some perceived political mumbo jumbo.

People have sadly allowed politics to take over their lives.
It is probably nothing more significant than a copycat mentality in a cooker cutter mentality world:

--Housing developments where all the houses look pretty much just alike. You don't see much in the way of truly amazing architecture anymore.

--The automobile was once a playground for a creative designer's dream with every model being unique and competing for the most beautiful and distinctive image.of the year. Now you can't tell most makes from any others because they all pretty much look alike.

But in a world where propaganda replaces thoughtful observation and analysis . .
where indoctrination replaces critical thinking, logic, reason, evaluation. . .
where group think is the politically correct position to take on everything and honest debate and consideration of different opinions is strongly discouraged. . .

It is no wonder that as a people we are losing much of our creativity, appreciation for aesthetics, and are becoming dull and uninteresting.

We see it in art in which minimalistic design any kindergartner could do passes for ' brilliant'. . .
We see it in modern music without melody or coherent meaningful lyrics, in which tuneless rap passes for music. . .
We see it in our movies in which special effects, gratuitous profanity, sex, violence takes the place of great acting, strong story lines, sympathetic character development, brilliant creative directing and editing.

I won't judge Cracker Barrel for also hiring unimaginative, dull, flat executives and advertisers. That's probably the only choices they have.

But I think most people who are at all intelligent hate it. I know I do.
 
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The positive is that MAGAs are ******* themselves. CB goes under, thats [sic] one less restaurant for them.
Are there special restaurants for liberals? "People of Color Makeup Case"?
 
:rolleyes:

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It is probably nothing more significant than a copycat mentality in a cooker cutter mentality world:

--Housing developments where all the houses look pretty much just alike. You don't see much in the way of truly amazing architecture anymore.

--The automobile was once a playground for a creative designer's dream with every model being unique and competing for the most beautiful and distinctive image.of the year. Now you can't tell most makes from any others because they all pretty much look alike.

But in a world where propaganda replaces thoughtful observation and analysis . .
where indoctrination replaces critical thinking, logic, reason, evaluation. . .
where group think is the politically correct position to take on everything and honest debate and consideration of different opinions is strongly discouraged. . .

It is no wonder that as a people we are losing much of our creativity, appreciation for aesthetics, and are becoming dull and uninteresting.

We see it in art in which minimalistic design any kindergartner could do passes for ' brilliant'. . .
We see it in modern music without melody or coherent meaningful lyrics, in which tuneless rap passes for music. . .
We see it in our movies in which special effects, gratuitous profanity, sex, violence takes the place of great acting, strong story lines, sympathetic character development.

I won't judge Cracker Barrel for also hiring unimaginative, dull, flat executives and advertisers. That's probably the only choices they have.

But I think most people who are at all intelligent hate it. I know I do.

Its a restaurant. One I occasion a couple/few times a year.

Not worth taking the time to hate but otherwise, I understand your point.
 
Its a restaurant. One I occasion a couple/few times a year.

Not worth taking the time to hate but otherwise, I understand your point.
It's a restaurant we visit a lot as it is close to our home, does have a wide variety of menu offerings, generally provides good service and decent food, and is more affordable than many other full service restaurants.

But this change leaves unpleasant vibes for us. Especially when it is said the woke CEO didn't want a white male representing the restaurant chain in its logo. Whether or not that is true, I hate that the world is going more and more for cookie cutter, unimaginable, uncreative, dullness.

Ill look for those places that still seem to appreciate symbolism, metaphor, creativity.

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