Cracker Barrel Loses $100 Million in Value

[Moonglow]

Cracker barrel loses $100 Million after rebranding new logo.

When will companies realize drastic changes cause lost customers. I understand there may be a need to update, but drastic changes turn away customers/investors.

Companies need to make slow incremental changes to not turn away their core customers trying to chase new ones.

They should try not sucking. THAT may help, but I doubt it.

Most folks that invest in such places do so because they (for good or bad) like to frequent those places. Change them up and they will sell and move on to something else they like such as Walmart or the like.

They went from a semi-unique experience with authentic old stuff all over (each location was a bit different in that regard), to a cliché TJ Maxx interior design.

The one I used to go to I had donated an old Iceman sign that folks would hang in their window so the Iceman knew how much ice to deliver....It was still there years later.

Cracker Barrel Loss

They sucked so bad they though changing would help.

 

[Delldude]

But it think old company names and old logos give people a sense of the familiar, and they don't like to see them change.

It's why they were changed that people were objecting to.

I didn't get upset......just another instance of the wacko left causing me to SMFH.

I loved that kindly old black gentlemans rice.

 

[JoeB131]

It's why they were changed that people were objecting to.

I didn't get upset......just another instance of the wacko left causing me to SMFH.

I loved that kindly old black gentlemans rice.

Except no one showed me that the logo change was "Woke" in any way.

And if you are so insecure that you live in mortal terror a gay couple might be eating next to you, that's your hangup.

 

[Delldude]

Except no one showed me that the logo change was "Woke" in any way.

ESG dude.

There, now you know.

And if you are so insecure that you live in mortal terror a gay couple might be eating next to you, that's your hangup.

What if a gay guy does my hair or I chat with a couple gay aquaintences over a beer and a burger on occasion?

The mortal terror in my has been excruciating.

 

[JoeB131]

ESG dude.

There, now you know.

What the **** are you talking about.

How is the new Logo "Woke"?

 

[mudwhistle]

It appears you are more about being mad a woman is CEO.

That has dick to do with it.

I judge people by their actions and their words more than their skin color and their gender.

 

[mudwhistle]

What the **** are you talking about.

How is the new Logo "Woke"?

They removed the old Cracker from the logo.

The new logo isn't woke. It's the action of removal that is woke.

 

[Astrostar]

Cracker barrel loses $100 Million after rebranding new logo.

When will companies realize drastic changes cause lost customers. I understand there may be a need to update, but drastic changes turn away customers/investors.

Companies need to make slow incremental changes to not turn away their core customers trying to chase new ones.

They should try not sucking. THAT may help, but I doubt it.

Most folks that invest in such places do so because they (for good or bad) like to frequent those places. Change them up and they will sell and move on to something else they like such as Walmart or the like.

They went from a semi-unique experience with authentic old stuff all over (each location was a bit different in that regard), to a cliché TJ Maxx interior design.

The one I used to go to I had donated an old Iceman sign that folks would hang in their window so the Iceman knew how much ice to deliver....It was still there years later.

Cracker Barrel Loss

They went bigly "woke," so bye, bye Bubba!

 

[Delldude]

What the **** are you talking about.

How is the new Logo "Woke"?

ESG pal.....ESG

So you haven't a clue?

 

[JoeB131]

They removed the old Cracker from the logo.

The new logo isn't woke. It's the action of removal that is woke.

How it is "Woke"?

 

[JoeB131]

ESG pal.....ESG

So you haven't a clue?

I'm sure that's something that circulates on the Right Wing Crazy.

Environmental, social, and governance - Wikipedia

en.wikipedia.org

Gee, that doesn't sound so bad.

So tell me how removing the old man was "Woke"< Exactly?

 

[Mac-7]

How it is "Woke"?

mudwhistle owned you with this post

But it went right over your head

“They removed the old Cracker from the logo.

The new logo isn't woke. It's the action of removal that is woke.”

 

[JoeB131]

mudwhistle owned you with this post

But it went right over your head

“They removed the old Cracker from the logo.

The new logo isn't woke. It's the action of removal that is woke.”

Nope. I think this is a bunch of rightwingers looking to stay outraged over stuff... because they might start noticing America isn't Great again and the economy is swirling the shitter.

Removing a figure from a logo that most people had no idea why he was there to start with isn't woke.

 

[mudwhistle]

How it is "Woke"?

Look up woke online.

 

[Mac-7]

Nope. I think this is a bunch of rightwingers looking to stay outraged over stuff... because they might start noticing America isn't Great again and the economy is swirling the shitter.

Removing a figure from a logo that most people had no idea why he was there to start with isn't woke.

Millions of former Cracker Barrel customers and Wall Street investors disagree with you

 

[mudwhistle]

Nope. I think this is a bunch of rightwingers looking to stay outraged over stuff... because they might start noticing America isn't Great again and the economy is swirling the shitter.

Removing a figure from a logo that most people had no idea why he was there to start with isn't woke.

Nope. What's happening is we have so many asshole leftists trying to destroy America and turn it into a communist shithole.

You folks are no ******* good.

Everything about you is toxic to any society.

 

[mudwhistle]

Nope. I think this is a bunch of rightwingers looking to stay outraged over stuff... because they might start noticing America isn't Great again and the economy is swirling the shitter.

Removing a figure from a logo that most people had no idea why he was there to start with isn't woke.

 

[Delldude]

So tell me how removing the old man was "Woke"< Exactly?

In conflict with the social and racial justice components of ESG. Featuring an old white guy in bibs goes against diversity and inclusion.


Our mission of Pleasing People® is not just about serving delicious, homestyle food at fair prices in a way that makes guests feel cared for like family. It is also about the many decisions we make every day to ensure the Cracker Barrel brand is living up to the core values we have established for ourselves.

Among those values, we have committed to drive environmental, social and governance (ESG) issues forward by evaluating and reporting how they may impact a variety of stakeholders, including guests, employees, suppliers, shareholders and the communities we serve. While we are on a journey and recognize there is more to be done in the coming years, we are pleased to transparently share our progress regarding environmental responsibility, food safety and quality, providing a great workplace for our team, and operating under the highest standards of corporate governance and business ethics.

The old cracker in bibs offends me.............I need a safe space..........................

 

[Delldude]

Not 100% sure about this. Comments are crazy.

 

[Unkotare]

A picture of a guy in a rocking chair is hostile to homosexuals and people you insist on defining as colors?

^^^