Here you go Nostra : you keep bringing up my statement that cost doesn’t determine price so here is it explained - geared to your fat bellied body. : )
You sell one product. Cheeseburgers. There are only 3 customers in the world.
Your cost is $0.69
Your price $0.99
At $0.99 all three customers by one every day. You make $0.90 per day selling 3 cheeseburgers. Congrats.
If you raise your price to $1.99, just because, no costs have changed, only one customer will still buy a cheeseburger per day. The other two will not. It doesn’t matter what the cheeseburger costs. Buying is a yes or no. It is a 1 or 0. It’s binary. The cost doesn’t matter to the customer. They will pay what it is worth to them until they won’t buy it. In this case you actually make $1.30 a day selling one cheeseburger, woo hoo, that’s better than making $0.90 selling 3 per day. Your cost didn’t determine what people will pay.
If the cost to make a cheeseburger becomes $2.50, no one will buy a cheeseburger. Your 1 customer will only pay $1.99. It doesn’t matter what it cost to make. No one will buy it.
All you can do as a seller is find out what price your customers will pay for an item. Your cost doesn’t drive what people will pay. Your retail price is all they care about. Your cost determines if you can stay in business and it changes the profit of various prices you can charge but it does not change what people will pay for your product. Two people will pay any price up to $0.99 for a cheeseburger and a third person will pay any price up to $1.99. Your cost won’t change any of that.
Economics 101 is over.
You sell one product. Cheeseburgers. There are only 3 customers in the world.
Your cost is $0.69
Your price $0.99
At $0.99 all three customers by one every day. You make $0.90 per day selling 3 cheeseburgers. Congrats.
If you raise your price to $1.99, just because, no costs have changed, only one customer will still buy a cheeseburger per day. The other two will not. It doesn’t matter what the cheeseburger costs. Buying is a yes or no. It is a 1 or 0. It’s binary. The cost doesn’t matter to the customer. They will pay what it is worth to them until they won’t buy it. In this case you actually make $1.30 a day selling one cheeseburger, woo hoo, that’s better than making $0.90 selling 3 per day. Your cost didn’t determine what people will pay.
If the cost to make a cheeseburger becomes $2.50, no one will buy a cheeseburger. Your 1 customer will only pay $1.99. It doesn’t matter what it cost to make. No one will buy it.
All you can do as a seller is find out what price your customers will pay for an item. Your cost doesn’t drive what people will pay. Your retail price is all they care about. Your cost determines if you can stay in business and it changes the profit of various prices you can charge but it does not change what people will pay for your product. Two people will pay any price up to $0.99 for a cheeseburger and a third person will pay any price up to $1.99. Your cost won’t change any of that.
Economics 101 is over.