Conservative ‘moms’ group blasts Burger King ad for using the ‘D-word’
By THERESA BRAINE
“Hold the pickles, hold the lettuce, profanity does upset us” could be the new jingle for Burger King’s plant-based Impossible Whopper, at least as far as a conservative mothers’ group is concerned.
Proving that there’s no such thing as bad publicity, the Impossible Whopper got a boost when a meat-loving customer in an ad waxed a little too enthusiastic about the meatiness of his veggie burger.
“Damn, that’s good,” he intoned in a blink-and-you-miss-it moment during a montage of reactions from satisfied customers.
One Million Moms went ballistic at the use of what they dubbed the “D-word.”
“The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one,” One Million Moms said in a statement. “In the Burger King commercial that is currently airing on TV, customers’ responses are being videoed as they taste-test the Impossible Whopper. One man is completely shocked that the burger is not beef, so he uses the d-word to describe how he feels about himself for being deceived by the taste of the burger.”
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The clip goes by so quickly that the word would have barely been noticeable if One Million Moms hadn’t gotten their knickers in a twist. But they said the customer could have gotten his message across with less strongly worded language, and did not see his exclamation as born of enthusiasm.
“One Million Moms finds this highly inappropriate. When responding to the taste test, he didn’t have to curse,” the group said. “Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial.”
One Million Moms is a subsidiary of the American Family Association, which the Southern Poverty Law Center has flagged as an extremist group. The moms group is known for launching “frequent campaigns against advertisers they don’t agree with or against advertisers whose ads appear associated with television programs and movies they don’t agree with,” the SPLC said in 2017 in a report about the group’s anti-LGBTQ campaigns, citing the group’s stated goal of stopping “the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.)” and to purge said media of the “immorality, violence, vulgarity and profanity” that it flings at America’s kids.
Last month, One Million Moms was part of a campaign to purge Hallmark Channel movies of same-sex-partnership portrayals. Hallmark initially pulled ads for wedding planning website Zola.comthat depicted two brides kissing at the altar, then reversed its decision, with an apoolgy.
Conservative ‘moms’ group blasts Burger King ad for using the ‘D-word’
Where in the hell were these moms when Trump was calling NFL players Son of a bitches, where have they been when he goes on these profanity laced tirades at his Klan rallies. You talk about a group of hypocrites.
By THERESA BRAINE
“Hold the pickles, hold the lettuce, profanity does upset us” could be the new jingle for Burger King’s plant-based Impossible Whopper, at least as far as a conservative mothers’ group is concerned.
Proving that there’s no such thing as bad publicity, the Impossible Whopper got a boost when a meat-loving customer in an ad waxed a little too enthusiastic about the meatiness of his veggie burger.
“Damn, that’s good,” he intoned in a blink-and-you-miss-it moment during a montage of reactions from satisfied customers.
One Million Moms went ballistic at the use of what they dubbed the “D-word.”
“The language in the commercial is offensive, and it’s sad that this once family restaurant has made yet another deliberate decision to produce a controversial advertisement instead of a wholesome one,” One Million Moms said in a statement. “In the Burger King commercial that is currently airing on TV, customers’ responses are being videoed as they taste-test the Impossible Whopper. One man is completely shocked that the burger is not beef, so he uses the d-word to describe how he feels about himself for being deceived by the taste of the burger.”
[More U.S. News] Netflix leads pack with 24 Oscar nominations, more than any studio »
The clip goes by so quickly that the word would have barely been noticeable if One Million Moms hadn’t gotten their knickers in a twist. But they said the customer could have gotten his message across with less strongly worded language, and did not see his exclamation as born of enthusiasm.
“One Million Moms finds this highly inappropriate. When responding to the taste test, he didn’t have to curse,” the group said. “Or if, in fact, it was a real and unscripted interview in which the man was not an actor, then Burger King could have simply chosen to edit the profanity out of the commercial.”
One Million Moms is a subsidiary of the American Family Association, which the Southern Poverty Law Center has flagged as an extremist group. The moms group is known for launching “frequent campaigns against advertisers they don’t agree with or against advertisers whose ads appear associated with television programs and movies they don’t agree with,” the SPLC said in 2017 in a report about the group’s anti-LGBTQ campaigns, citing the group’s stated goal of stopping “the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.)” and to purge said media of the “immorality, violence, vulgarity and profanity” that it flings at America’s kids.
Last month, One Million Moms was part of a campaign to purge Hallmark Channel movies of same-sex-partnership portrayals. Hallmark initially pulled ads for wedding planning website Zola.comthat depicted two brides kissing at the altar, then reversed its decision, with an apoolgy.
Conservative ‘moms’ group blasts Burger King ad for using the ‘D-word’
Where in the hell were these moms when Trump was calling NFL players Son of a bitches, where have they been when he goes on these profanity laced tirades at his Klan rallies. You talk about a group of hypocrites.
