March 31, 2006
To Bloggers from Borders
An Open Letter from Gregory P Josefowicz CEO/Chairman of the Board/President/Director, Borders Books to Charles Johnson, Director, Pajamas Media, CEO Little Green Foosballs, Rock 'N' Roller in the Free World, Stealth Cyclist.
Dear Mr. Johnson (or can I call you "Charles"?),
The last time I read the Preamble to the Constitution of the United States it seemed pretty clear that the government of these states is ordained and established to "Provide for the common defense," not Borders Books.
Charles, I've got a book store to run and having you sic a bunch of bloggers on me and tell them to ride my ass because we're not shelving a pip-squeak magazine from those tools at the "Council for Secular Humanism" (Jesus wept!) is just not getting it done.
Don't get me wrong. In my 26 minutes of free time every day, I read and love Glenn, and Roger, and Allahpundit and The American Thinker and all the rest of you down to the roots of my remaining hair. I respect their courage and their dedication to principle. And then, finally, Charles, we come to you....
Now I like Little Green Footballs a lot, except for those Kos-o-vite trolls that keep spraying flecks of sputum all over your comments sections. But if you and your other blogomeisters think for one split nano-second that I'm going to stop being the CEO of Borders and take on the marching Muslim morons so that Western Civilization sleeps comfy in its free-speech security blanket, you've got one deflating green football on your hands. And I respectfully suggest you regroup.
Let me lay it out for you.
I run a bookstore. A book store. I run a big bookstore. I've got 34,000 people, real people, working for me every day in lots of places around the US and in other countries too. Those people owe Borders, every day, one good day's work. Borders owes the people who work for it a safe day's work. I've got stockholders too, but let's leave them aside for now, because as much as you may think so, this is not about money. (And yes I caught that business about the fact that we're trying to open stores in Arab and Muslim countries, but as you may have noticed every country these days contains an Arab and Muslim country.)
My bookstore is in a lot of places and it has, in employment and other matters, an open door policy. It advertises its address. It's not hard to find. You can Mapquest it. If you are lucky you can park your fully-loaded van or truck right next to it and set the timer. During business hours, all our employees are "home." Call me paranoid, but you don't get to be the CEO of a big corporation and not think about these things.
Like the United States itself, we're into "Open Borders." Like the United States, Borders lets anybody in. But we're not running some sort of NSA airport check-in deal at the door. You open our door and you walk in and somebody says "Welcome to Borders." You can come as you are and wear whatever you choose under that long and suspiciously large coat. We've no dress code when it comes to our customers. You can be locked and loaded in more ways than one because, hey, its a free country with a strong Second Amendment as well as a First.
Yes, we have security, but you may have noticed that they are not wearing body armor, carrying automatic weapons and patrolling the cookbook section in an up-armored Humvee. It's just not the Borders Way, bloggers. If you ever stopped filling up your cart with clicks at Amazon.com and visited a store, that's what you'd find.
Don't get me wrong. At Borders we make a "business" out of Free Speech and Free Expression. It's a core value. Three other not-so-obvious and possibly competing core values at Borders are 1) Make a profit, 2) No riots in the store, ever, especially not in the Children's section, and 3) All employees and patrons get to home at the end of the day without a side trip to a hospital.
Now you and the other bloggers who are sitting around safe in your undisclosed locations may feel that I have a duty to carry the 46 copies of Free Inquiry magazine with those drawings of the Prophet (Peace be upon his raggedy ass.) in the name of being the last, best bastion of Free Speech in America. I feel your pain, but after due consideration I must respectfully instruct you all to just pound sand.
Who do you think we are up here in Ann Arbor, the 82nd Airborne?
Let's review. Embassies and other buildings set on fire. People injured and killed for months across the globe. Islamics freaking out everywhere. (Very excitable and childish culture and religion that.) All because some newspaper way up in the corner of Denmark pumps out a few drawings.
And no major US newspapers prints them. No major US media shows them. No real action from the US government other than tongue clucking. And everywhere around the world there has been no significant moment when these whack job Muslims are getting their asses roundly and dependably kicked for rioting.
Nope, there is no place outside of Afghanistan and Iraq where violent Muslims are getting their asses kicked by government or the press.
You want this shit to stop and people able to draw and publish what they want anywhere in the world at any time without being afraid of getting a bread knife in gut from some hyperventilating Islamic idiotarian with a religiously implanted mental disorder? Start getting governments that can grow a pair at home as well as overseas, and start kicking some Muslim ass whenever and wherever this crap gets started. Don't come bitching to me that Borders has to step up and take the hit.
Is it really the case that your guys expect me, after months of watching this global governmental cowardice in the face of Islamic intimidation go down, to pin a big "Kick Me" sign on the backs of every one of my employees? Dudes, I worked in the grocery business for most of my career and if I am the last line of defense here, log off and head for the mountain redoubt with a box lunch because the terrorists have won.
I can't believe that your guys expect me to step up and make my company the front line of defense against the Muslim hordes which, as far as I can see, get a free pass to do whatever they want whenever they show up in groups of like two?
I read the New York Times and the Washington Post and I didn't see these cartoons in those papers. Maybe I missed them. Were they in the Sports section under "Global Riot League Scores Today?" Maybe they were. I can't keep track of who's a coward and who's a hero in this whole thing outside of our troops in Afghanistan and Iraq. All in all, I'm not really getting that safe and secure feeling out of the State Department or the White House these days, you know what I mean?
Like I said, I run a bookstore not an army. You bloggers want the Muslim idiots brought under control so that Free Speech takes place everywhere and not just in the magazine section at Borders? Tell it to the Marines.
Now, if you'll excuse me, I have to head down to the main floor, fire that quisling who's writing tell-all email, rearrange some Korans, and check out our new window display of Glenn Reynolds' "An Army of Davids." Good book that, its just blowing out of the stores. I don't care if he did call me a coward. A man's gotta know his limitations.
Yours,
Greg